Swazi Mobile registers more than 18 000 customers in 2 weeks
BY attending the recent Swaziland International Trade Fair (SITF) 2017, Swazi Mobile had hoped to register 3 000 new customers, but those tripled to 12 737.
Swazi Mobile Brand and Communications Manager Macford Sibandze said in just 10 days of the Trade Fair, 12 237 were linked to their network.
“This means the new mobile operator was linking an average of 1 400 a day. Pavilion five where Swazi Mobile had exhibited was a hive of activity from the first day of the Trade Fair, in some days we registered close to 2 000 people a day. But this was just the Trade Fair and with other activities such as the reed dance, sports and cultural activities, about 6 000 more registered, totalling the number of new subscribers to more than 18 000,” he said. Sibandze said in less than two months, Swazi Mobile had more than 60 000 subscribers. “We thank the people of Swaziland for the support and patience they have shown us, and we promise that we will live up to expectations by offering affordable and innovative services that will improve their lives. For instance, we offer affordable rates, which makes it easy for people to engage in a social and business space.
The end result of this is economic development in the country. But if mobile networks remain expensive, the country will remain economically stagnant because it all begins with a call,” said Sibandze. He said SITF 2017 did not only enhance linking more customers to Swazi Mobile but resulted in massive sales of its products such as phones, data, airtime, contracts and devices. “For instance, we sold more than 4 000 of the Astra phones costing E150 each and the more than 2 000 of the E595 phones. We also did well on the contract packages which are affordable and give customers easy access to shares,” he said.
He said the whole idea of booking a whole pavilion showed the vision of the board and management as they anticipated the number of customers that would flock to their stand and with a small space it would have been difficult to operate.