Swazi Mo­bile reg­is­ters more than 18 000 cus­tomers in 2 weeks

Swazi Observer - - NATIONAL NEWS - By Gugu Sime­lane

BY at­tend­ing the re­cent Swazi­land In­ter­na­tional Trade Fair (SITF) 2017, Swazi Mo­bile had hoped to reg­is­ter 3 000 new cus­tomers, but those tripled to 12 737.

Swazi Mo­bile Brand and Com­mu­ni­ca­tions Man­ager Mac­ford Sibandze said in just 10 days of the Trade Fair, 12 237 were linked to their net­work.

“This means the new mo­bile oper­a­tor was link­ing an av­er­age of 1 400 a day. Pavil­ion five where Swazi Mo­bile had ex­hib­ited was a hive of ac­tiv­ity from the first day of the Trade Fair, in some days we reg­is­tered close to 2 000 peo­ple a day. But this was just the Trade Fair and with other ac­tiv­i­ties such as the reed dance, sports and cul­tural ac­tiv­i­ties, about 6 000 more reg­is­tered, to­talling the num­ber of new sub­scribers to more than 18 000,” he said. Sibandze said in less than two months, Swazi Mo­bile had more than 60 000 sub­scribers. “We thank the peo­ple of Swazi­land for the sup­port and pa­tience they have shown us, and we prom­ise that we will live up to ex­pec­ta­tions by of­fer­ing af­ford­able and in­no­va­tive ser­vices that will im­prove their lives. For in­stance, we of­fer af­ford­able rates, which makes it easy for peo­ple to en­gage in a so­cial and busi­ness space.

The end re­sult of this is eco­nomic de­vel­op­ment in the coun­try. But if mo­bile net­works re­main ex­pen­sive, the coun­try will re­main eco­nom­i­cally stag­nant be­cause it all be­gins with a call,” said Sibandze. He said SITF 2017 did not only en­hance link­ing more cus­tomers to Swazi Mo­bile but re­sulted in mas­sive sales of its prod­ucts such as phones, data, air­time, con­tracts and de­vices. “For in­stance, we sold more than 4 000 of the As­tra phones cost­ing E150 each and the more than 2 000 of the E595 phones. We also did well on the con­tract pack­ages which are af­ford­able and give cus­tomers easy ac­cess to shares,” he said.

He said the whole idea of book­ing a whole pavil­ion showed the vi­sion of the board and man­age­ment as they an­tic­i­pated the num­ber of cus­tomers that would flock to their stand and with a small space it would have been dif­fi­cult to op­er­ate.

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