SD Beverages, AB InBev celebrate Global Beer Responsible Day
SWAZILAND Beverages has implemented several initiatives with private and public sector partners, to tackle the problem of harm caused by the misuse of alcohol.
Today, the Swaziland Beverages and AB InBev is celebrating its annual Global Beer Responsible Day.
Head of Legal and Corporate Affairs Mpumelelo Makhubu said the day, themed ‘Drink Smart Today’ would be focused on bringing awareness to issues of harmful drinking and promoting smart drinking within the business, amongst the company’s partners and its consumers.
“Harmful drinking concerns us, and we know that more needs to be done by us, our industry peers, civil society and government to reduce the harm caused by the misuse of alcohol. As a global brewer, AB InBev and its subsidiary, Swaziland Beverages are committed to playing their part and working with communities and the public sector in finding effective solutions to the problem,” he said.
Swaziland Beverages has implemented several initiatives in partnership with private and public sector partners, to tackle the problem of harm caused by the misuse of alcohol.
He said the initiatives were embedded within the organisation’s better world sustainable development strategy under the healthier world pillar with the aspiration of a healthier world where every experience with beer is a positive one.
These initiatives form part of the organisation’s Smart Drinking Goals which encapsulate its efforts to make a deeper investment in programmes that measurably shift social norms and behaviours toward smart drinking.
“In a country where the harmful use of alcohol is a notable issue, the need to develop interventions aimed at addressing this is pressing and one that Swaziland Beverages takes seriously. Together with our global parent, AB InBev, we are investing in effective, science-based programmes to advance positive social behaviour change and addressing the issue head-on,” said Makhubu.
He said at Swaziland Beverages, they believe that smart drinking choices affect everyone, every day.
“We are committed to helping foster a culture of smart drinking to reduce the harmful use of alcohol,” he added.