Huawei chal­lenges Ap­ple’s Siri with Mo­bile AI

Swazi Observer - - BUSINESS -

JO­HAN­NES­BURG - Ap­ple’s voice as­sis­tant Siri trig­gered talk around Ar­ti­fi­cial in­tel­li­gence (AI) years ago.

Although voice as­sis­tants faded into the back­ground, AI has kept a hold of peo­ple’s imag­i­na­tions and re­mains a key trend in tech­nol­ogy.

In 2016, Huawei pre­dicted the com­ing era of AI and pro­posed the con­cept of the ‘su­per­phone’, im­ple­ment­ing a strat­egy to co­or­di­nate AI de­vel­op­ment in terms of de­vice, cloud and chip.

In 2017, Huawei con­tin­ued their ef­forts to de­velop an AI chip, aim­ing to seize the ini­tia­tive be­fore its com­pe­ti­tion. AI de­vel­op­ment is a pri­or­ity for many lead­ing or­gan­i­sa­tions and the AI bat­tle is about to com­mence.

Ac­cord­ing to a state­ment by Huawei, in­sider in­for­ma­tion from Ap­ple is that they are se­cretly de­vel­op­ing an AI chip, which is ru­mored to be ca­pa­ble of im­prov­ing its hard­ware sys­tem. Be­sides boost­ing the per­for­mance of Ap­ple’s con­sumer level prod­ucts such as the iPhone and iPad, it will also im­prove Siri’s ca­pa­bil­i­ties, and will be ap­plied to for­ward-look­ing pro­grams like Ap­ple’s au­tonomous driv­ing sys­tem.


Be­sides Ap­ple, an­other Amer­i­can tech gi­ant, Mi­crosoft, is also ex­pected to get in­volved in the AI chip, which is likely to bring more uncer­tain­ties to the bat­tle. With its brand new mo­bile AI chip and Mo­bile AI strat­egy, Huawei is primed to enter the bat­tle­field, and hope­fully be­come a key player in this do­main.

The rea­son be­hind Huawei’s in­vest­ment in AI is self-ev­i­dent. Cur­rently, in do­mains such as the smart­phone, prod­ucts are ho­mogenised while mar­ket com­pe­ti­tion is get­ting more and more in­tense. AI is very much an op­por­tu­nity for phone mak­ers to sur­vive and thrive, mak­ing it a vi­tal bat­tle­ground.

Huawei has an­nounced its own AI chip plan. AI has be­come a plat­form for the phone mak­ers to cre­ate dif­fer­en­ti­ated value. Driven by the trend, win­ning AI is win­ning the fu­ture. Ap­ple has al­ways been work­ing to of­fer highly in­te­grated and smart prod­ucts, but they are also be­ing crit­i­cised for not be­ing in­no­va­tive enough, which could be a re­sult of the ab­sence of a clearly de­fined AI strat­egy.

Huawei, quite dif­fer­ent from Ap­ple, con­tin­u­ally in­vests in de­vel­op­ing its own chips to com­pete with Qual­comm and Ap­ple. The per­for­mance of its mo­bile chips is no longer a con­cern as Huawei’s ca­pa­bil­i­ties in re­search and de­vel­op­ment are proven. And the up­com­ing AI chip will be some­thing to look for­ward to. - BUSI­NESS RE­PORT ON­LINE

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