Mandisa, Ginoh empowered at Moshito Conference
RNB artist Mandisa Mamba says she learnt a handful lessons and made a number of contacts last week Friday at the Moshito Music Conference and Exhibition held in Johannesburg.
The self managed singer said she heard about the conference on YFM a few days before it took off and decided to attend it for her own benefit.
At the conference, big players in the South African music industry had attended and the singer had all the time to enquire and acquire knowledge on how to better her craft.
Mamba was not the only Swazi at the conference as artist manager Ginoh Kash and House on Fire’s Jiggs Thorne were also in attendance .The three all met at the conference, they had all travelled individually.
“The Moshito conference really opened my mind as a musician, there were a lot of discussions that took place and one of which I found really interesting was the topic of; ‘Rhythms of the ancients: dead or alive’ which looked at how ancient rhythms and indigenous sounds could find resonance in today's hip hop, RnB, Gqom, jazz, soul music and more,” Mamba said.
In this one topic the singer said she obtained ideas of how she could expand as an artist.
“I'm really looking forward to exploring in the studio based on just what I learned during this discussion. Other topics such as "meet the international music markets: from Africa to the Americas" (which had Jiggs Thorne as one of the panel members) introduced me to the many music festivals around the world, which are constantly looking for artists and we were given tips on how to ensure we make it on their line up. Amongst other discussions was the topic of 'scooping that award: the art of the hustle' where we discussed what it takes for an artist's work to be recognised as the cut above the rest,” she explained.
The Moshito Music Conference and Exhibition had big guns in the South African music industry the likes of Charles Kuhn who is a partner of The Orchard (a distribution company), Kabubi Herman-Slim Emcee who is the director for programmes at the Bayimba Festival, Karabo Motijoane who is the General Manager of Sheer Publishing Africa, Osmic Menoe who is owner of the SA hip hop awards, Adenrele Yetunde Niyi who is part of All Africa Music Awards.
“All of these industry pioneers allowed me the opportunity to interact and exchange business cards with them. Some of the influential people I interacted with include Arthur Mofokate and many more.
“I also got to interact with radio personalities, as well as with print and TV journalists,” Mamba shared.
Not only did the singer listen and network, she was also given the opportunity to perform her very best music and dance moves.
“I had the opportunity to perform at the conference as there was a 'demo presentation' which allowed up and coming artist to show case their talent, this allowed me my first performance outside of Swaziland which is a really big deal to me and the fact that key people in the South African music industry were in that room makes it an even a bigger deal to me, she said.
Artist Manager Ginoh Kash on the other hand said his sole reason for attending the conference was to network with industry pioneers, festival promoters and musicians.
Kash was humbled by an interaction with South Africa's music President, Eugene Mthethwa who then followed him on Instagram.
Ginoh Kash has a good reputation in terms of international artist’s collaboration as he arranged the feature of Nigeria’s Ice Prince on Trippy King 20’s music video.
Like Mamba, Kash also made the contacts and networks needed by every musician in the fast entertainment industry.
A highlight of Mamba’s trip to the conference was when she was able to sign up with the Southern African Music Rights Organisation (SAMRO) which is a copyright asset management society.
This move now allows Mamba to be paid each time any of her soothing songs plays on South African radio stations.
ON RADIO: Mandisa Mamba also did radio interviews with DJ Hlumza of New Version Radio.
SELFIE MOMENT: The singer posing with Arthur Mafokate.