Man­disa, Gi­noh empowered at Moshito Con­fer­ence

Swazi Observer - - ENTERTAINMENT - By Nom­fundo Si­fundza

RNB artist Man­disa Mamba says she learnt a hand­ful les­sons and made a num­ber of con­tacts last week Fri­day at the Moshito Mu­sic Con­fer­ence and Ex­hi­bi­tion held in Jo­han­nes­burg.

The self man­aged singer said she heard about the con­fer­ence on YFM a few days be­fore it took off and de­cided to at­tend it for her own ben­e­fit.

At the con­fer­ence, big play­ers in the South African mu­sic in­dus­try had at­tended and the singer had all the time to en­quire and ac­quire knowl­edge on how to bet­ter her craft.

Mamba was not the only Swazi at the con­fer­ence as artist man­ager Gi­noh Kash and House on Fire’s Jiggs Thorne were also in at­ten­dance .The three all met at the con­fer­ence, they had all trav­elled in­di­vid­u­ally.

“The Moshito con­fer­ence re­ally opened my mind as a mu­si­cian, there were a lot of dis­cus­sions that took place and one of which I found re­ally in­ter­est­ing was the topic of; ‘Rhythms of the an­cients: dead or alive’ which looked at how an­cient rhythms and in­dige­nous sounds could find res­o­nance in to­day's hip hop, RnB, Gqom, jazz, soul mu­sic and more,” Mamba said.

In this one topic the singer said she ob­tained ideas of how she could ex­pand as an artist.

“I'm re­ally look­ing for­ward to ex­plor­ing in the stu­dio based on just what I learned dur­ing this dis­cus­sion. Other top­ics such as "meet the in­ter­na­tional mu­sic mar­kets: from Africa to the Amer­i­cas" (which had Jiggs Thorne as one of the panel mem­bers) in­tro­duced me to the many mu­sic fes­ti­vals around the world, which are con­stantly look­ing for artists and we were given tips on how to en­sure we make it on their line up. Amongst other dis­cus­sions was the topic of 'scoop­ing that award: the art of the hus­tle' where we dis­cussed what it takes for an artist's work to be recog­nised as the cut above the rest,” she ex­plained.

The Moshito Mu­sic Con­fer­ence and Ex­hi­bi­tion had big guns in the South African mu­sic in­dus­try the likes of Charles Kuhn who is a part­ner of The Or­chard (a dis­tri­bu­tion com­pany), Kabubi Her­man-Slim Em­cee who is the di­rec­tor for pro­grammes at the Bay­imba Fes­ti­val, Karabo Moti­joane who is the Gen­eral Man­ager of Sheer Pub­lish­ing Africa, Os­mic Me­noe who is owner of the SA hip hop awards, Aden­rele Ye­tunde Niyi who is part of All Africa Mu­sic Awards.


“All of th­ese in­dus­try pi­o­neers al­lowed me the op­por­tu­nity to in­ter­act and ex­change busi­ness cards with them. Some of the in­flu­en­tial peo­ple I in­ter­acted with in­clude Arthur Mo­fokate and many more.

“I also got to in­ter­act with ra­dio per­son­al­i­ties, as well as with print and TV jour­nal­ists,” Mamba shared.

Not only did the singer lis­ten and net­work, she was also given the op­por­tu­nity to per­form her very best mu­sic and dance moves.

“I had the op­por­tu­nity to per­form at the con­fer­ence as there was a 'demo pre­sen­ta­tion' which al­lowed up and com­ing artist to show case their tal­ent, this al­lowed me my first per­for­mance out­side of Swazi­land which is a re­ally big deal to me and the fact that key peo­ple in the South African mu­sic in­dus­try were in that room makes it an even a big­ger deal to me, she said.

Artist Man­ager Gi­noh Kash on the other hand said his sole rea­son for at­tend­ing the con­fer­ence was to net­work with in­dus­try pi­o­neers, fes­ti­val pro­mot­ers and mu­si­cians.

Kash was hum­bled by an in­ter­ac­tion with South Africa's mu­sic Pres­i­dent, Eu­gene Mthethwa who then fol­lowed him on In­sta­gram.

Gi­noh Kash has a good rep­u­ta­tion in terms of in­ter­na­tional artist’s col­lab­o­ra­tion as he ar­ranged the fea­ture of Nige­ria’s Ice Prince on Trippy King 20’s mu­sic video.

Like Mamba, Kash also made the con­tacts and net­works needed by ev­ery mu­si­cian in the fast en­ter­tain­ment in­dus­try.

A high­light of Mamba’s trip to the con­fer­ence was when she was able to sign up with the South­ern African Mu­sic Rights Or­gan­i­sa­tion (SAMRO) which is a copy­right as­set man­age­ment so­ci­ety.

This move now al­lows Mamba to be paid each time any of her sooth­ing songs plays on South African ra­dio sta­tions.

(Cour­tesy Pics)

ON RA­DIO: Man­disa Mamba also did ra­dio in­ter­views with DJ Hlumza of New Ver­sion Ra­dio.

SELFIE MO­MENT: The singer pos­ing with Arthur Mafokate.

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