DEATH IS THE ONLY EXCUSE FOR NOT COMING TO THE STUDIO.
MB You say that in one good project there might be twenty disastrous starts. Can you tell me more about it?
BS Yes, but it’s really true. I never send anything out the door that I’m not a hundred percent satisfied with. It has happened to clients that I have restarted two weeks before a deadline. But they use my name so it’s important that I’m satisfied.
MB Does the project take longer time then?
BS No, we work around the clock in shifts. Death is the only excuse for not coming to the studio. No nursing or stuff like that.
MB You work a lot?
BS Yes. It’s difficult to get paid for brainstorming so I over-deliver most of the time. But the positive thing is that I usually get free hands to do what I want. My clients leave me alone when I need it.
MB You don´t like being creative in a group. Are you all alone when you are working?
BS I think it is difficult to sketch ideas with others. I wait until my studio is empty before I sketch my ideas.
MB Have any disasters happened when you lent out your pieces?
BS Unexpected things always happen, usually with the logistics. Most of the time our schedule is too tight. Not enough time, even though we’re working around the clock.
MB When you are describing yourself in the radio, you say that you are skeptical about heterosexual men between 18-80. What do you mean by that?
BS Of course I like men, but they always have an opinion and seem to think they know what’s best for us women. Especially in advertising. A lot of them can’t handle [that women] take place and get more power. I think that we women know what’s best for ourselves. We’re not stupid.
MB What are your dreams or plans for the future?
BS It would be fun to do more exhibitions. I could not afford to invite all people to my fashion shows. I like museums because they are for everyone. Everybody can join when they wish or can. Not that I do not like fashion shows. I love fashion shows - they are magical as theaters... It would also be fun to exhibit abroad. There are a few who know who I am outside Sweden. I have received inquiries. We’ll see what happens.