GORE PILOT PROJECT OFFERING PROFESSIONAL WASH & CARE SERVICES

For outdoor enthusiast looking for professional services that help to prolong the useful life of their gear, Gore ran a “Wash & Care” pilot project in Germany and Austria.

Services on offer included washing and drying as well as refreshing the durable water repellent (DWR) treatment. Consumers could register online, post their gear to the team, and have it returned in two working days – ready for new adventures.

Having successfully finished the pilot phase, Gore is considering to establish its “Wash & Care” project permanently in Germany and Austria, and potentially expanding its reach to other key markets in Europe, and beyond.