MICHAEL MAUER, au­to­mo­bile de­signer “THE AN­SWER TO EV­ERY QUES­TION”

Bulletin - - Contents -

“What was your most vi­sion­ary idea?” – “The 918 con­cept car and the pro­duc­tion model that fol­lowed: the 918 Spy­der.”

“What is so im­por­tant about the 918?” – “It went far be­yond mere style. It was truly a vi­sion­ary con­cept that broke new ground – not only for us, but for the en­tire au­to­mo­tive in­dus­try. At the time, en­vi­ron­men­tal or­ga­ni­za­tions were ques­tion­ing the fu­ture of sports cars, and the Volk­swa­gen Group was in the process of ac­quir­ing Porsche – so it wasn’t clear whether we would even be able to con­tinue to build real sports cars. The 918 was the an­swer to ev­ery ques­tion.” “How so?” – “The 918 is a su­per­car that had no real com­pe­ti­tion when it en­tered the mar­ket, and driven prop­erly, it con­sumes only about as much fuel as a com­pact car. It demon­strated that a su­per­car and con­cern for the en­vi­ron­ment need not be mu­tu­ally ex­clu­sive.”

Michael Mauer, 55, was de­scribed by the Ger­man broad­caster SWR as “one of Ger­many’s most im­por­tant au­to­mo­bile de­sign­ers.” He has been with Porsche since 2004 and to­day heads the de­sign de­part­ments at Porsche and VW.

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