Tai­wan Bev­er­age Al­co­hol Fo­rum kicks off new cam­paign

The China Post - - LIFE -

In Tai­wan, 60 per­cent of drunk driv­ing motorcycle ac­ci­dents hap­pen around New Year and Chi­nese New Year. In or­der to com­bat the ris­ing num­ber of drunk driv­ing ac­ci­dents, Tai­wan Bev­er­age Al­co­hol Fo­rum ( TBAF, 台灣酒與社會責任促進會) is work­ing with the al­co­holic bev­er­age in­dus­try to pro­mote a 2015 des­ig­nated driver cam­paign tar­get­ing young motorcycle rid­ers.

At a re­cent press con­fer­ence, Peter Huiz­ing, chair­man of TBAF and gen­eral manger of Heineken Tai­wan, said that the pro­mo­tional cam­paign will take the form of a black com­edy to ap­peal young­sters. Huiz­ing af­firmed that in 2015, motorcycle rid­ers aged from 18 to 30 will be the TBAF’s tar­get group when pro­mot­ing des­ig­nated driv­ers. For more in­for­ma­tion, visit

www.tbaf.org.tw down­load the bar­code. Pay­ments can then be made at 1,300 Hi- life (萊爾富) or 2,900 Fam­i­lyMart (全家) stores through­out Tai­wan.

Chunghwa Tele­com also presents its ser­vice app, where you can look up cel­lu­lar data us­age and other in­for­ma­tion. You can also find rec­om­mended in­di­vid­ual plans on the app. The free app is avail­able now on the App Store and Google Play. For more in­for­ma­tion, visit


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