Taiwan Beverage Alcohol Forum kicks off new campaign
In Taiwan, 60 percent of drunk driving motorcycle accidents happen around New Year and Chinese New Year. In order to combat the rising number of drunk driving accidents, Taiwan Beverage Alcohol Forum ( TBAF, 台灣酒與社會責任促進會) is working with the alcoholic beverage industry to promote a 2015 designated driver campaign targeting young motorcycle riders.
At a recent press conference, Peter Huizing, chairman of TBAF and general manger of Heineken Taiwan, said that the promotional campaign will take the form of a black comedy to appeal youngsters. Huizing affirmed that in 2015, motorcycle riders aged from 18 to 30 will be the TBAF’s target group when promoting designated drivers. For more information, visit
www.tbaf.org.tw download the barcode. Payments can then be made at 1,300 Hi- life (萊爾富) or 2,900 FamilyMart (全家) stores throughout Taiwan.
Chunghwa Telecom also presents its service app, where you can look up cellular data usage and other information. You can also find recommended individual plans on the app. The free app is available now on the App Store and Google Play. For more information, visit