Not just for book worms: BMW starts sell­ing elec­tric cars on Ama­zon Ja­pan

The China Post - - WORLD BUSINESS -

First it was books, then house­hold prod­ucts; now you can buy an elec­tric car from on­line shop­ping gi­ant Ama­zon.

The Ja­panese unit of Ger­man auto gi­ant BMW on Wed­nes­day started sell­ing its i3 elec­tric mod­els on Ama­zon.co.jp

The high-end au­tomaker’s small elec­tric ve­hi­cle has been popular in Euro­pean and North Amer­i­can mar­kets, but BMW Ja­pan wants to find more cus­tomers through the on­line re­tailer, a spokesman said in Tokyo.

“We have 46 deal­ers (which sell the elec­tric model) in Ja­pan, but we hope this e-sell­ing will cover the en­tire mar­ket more thor­oughly,” the spokesman said.

“This will widen the sales chan­nel and im­prove con­ve­nience for cus­tomers,” he said.

“So many peo­ple are us­ing the web­site. We would like to re­search po­ten­tial cus­tomer groups who may be in­ter­ested in our prod­ucts.”

Two i3 mod­els are avail­able on Ama­zon.co.jp, a regular BMW i3 with a range of 229 kilo­me­ters (142 miles) and i3 Range Ex­ten­der that runs up to 300 kilo­me­ters on one bat­tery charge, the com­pany said.

Cus­tomers ac­cus­tomed to com- plet­ing their pur­chases in one click might, how­ever, be dis­ap­pointed.

Af­ter load­ing the car into their vir­tual shop­ping cart, po­ten­tial buy­ers will have to wait for a phone call from BMW re­quest­ing doc­u­ments prov­ing they have a park­ing space and a place to charge the ve­hi­cle.

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