Asustek raises its 2015 smart­phone tar­get for sec­ond time in month to 30 mil. units

The China Post - - TAIWAN BUSINESS -

Tai­wan’s Asustek Com­puter Inc. ( ) has raised its 2015 an­nual ship­ment tar­get for smartphones to 30 mil­lion units, the sec­ond re­vi­sion within a month, on high ex­pec­ta­tions for the China mar­ket.

Asustek Chair­man Jon­ney Shih ( ) re­vealed the new tar­get in an in­ter­view with Chi­nese me­dia Inc. pub­lished on Tues­day, March 31, say­ing that China is ex­pected to ac­count for onethird of Asustek’s over­all smart­phone ship­ments this year, or 10 mil­lion units.

The re­vi­sion came less than a month af­ter Shih told Tai­wanese me­dia at the ZenFone 2 launch in Taipei on March 9 that his com­pany plans to ship 25 mil­lion smartphones in 2015, up from its pre­vi­ous tar­get of 17 mil­lion units set in Fe­bru­ary.

Af­ter rolling out its new low­cost ZenFone 2 in China on March 24, Asustek has high ex­pec­ta­tions for the world’s big­gest smart­phone mar­ket, where 389 mil­lion smartphones were shipped in 2014.

Shih said in the Sohu. com re­port that China is an “in­dis­pens­able” mar­ket in Asustek’s at­tempt to foray into the world’s top 10 smart­phone brands this year and make the top five in com­ing years, given that the rise of Chi­nese In­ter­net ser­vice providers will cre­ate more busi­ness op­por­tu­ni­ties for smart­phone mak­ers.

He also dis­closed that Asustek’s monthly smart­phone ship­ments have in­creased from 10,000 units in the first quar­ter of 2014 to 1.5 mil­lion units in the fi­nal quar­ter of last year, with ac­cu­mu­lated global ship­ments al­ready ex­ceed­ing 10 mil­lion units so far.

The ZenFone 2, a suc­ces­sor to the com­pany’s suc­cess­ful ZenFone range, was un­veiled in Jan­uary at the an­nual Con­sumer Elec­tron­ics Show in Las Ve­gas. The 5.5-inch ph­ablet fea­tures a 64-bit In­tel Atom Z3580 pro­ces­sor, 4GB of RAM, a 13-megapixel rear cam­era, a 3,000mAh bat­tery and 4G LTE con­nec­tiv­ity.

Af­ter rolling out the ZenFone 2 to Tai­wan, China and France in March, Asustek has planned wider avail­abil­ity start­ing next month, to in­clude Hong Kong, Rus­sia, Sin­ga­pore, Ja­pan, In­done­sia, In­dia and the United States.

Asustek Falls to Third-largest Tablet Ven­dor in Ja­pan in Q4

Asustek Com­puter fell one spot to be­come the third largest tablet com­puter ven­dor in Ja­pan dur­ing the fi­nal quar­ter of 2014, over­taken by do­mes­tic ven­dor Fu­jitsu Ltd., ac­cord­ing to data from re­search firm IDC Ja­pan.

Ja­pan’s tablet ship­ments in the Oc­to­ber-De­cem­ber pe­riod grew 9.8 per­cent year-on-year to 2.45 mil­lion units, with Ap­ple Inc. tak­ing a dom­i­nant 44.9 per­cent mar­ket share and Fu­jitsu rank­ing sec­ond with an 8.3 per­cent share, IDC Ja­pan said in a March 30 re­port.

Asustek came in third, but saw its mar­ket share plunge from 16.4 per­cent in the third quar­ter to only 5.9 per­cent in the fourth quar­ter, fol­lowed closely by NEC Len­ovo Group in fourth with a 5.8 per­cent share and Sony Corp. in fifth with a 5.3 per­cent share.

For the whole of 2014, how­ever, Asustek re­mained the sec­ond largest tablet ven­dor in Ja­pan, ac­count­ing for 10.3 per­cent of the over­all 8.04 mil­lion units shipped in the mar­ket, be­hind only Ap­ple’s 44.3 per­cent.

Fu­jitsu came in third in terms of an­nual ship­ments, with an 8.0 per­cent share, ahead of Sony’s 6.5 per­cent and NEC Len­ovo Group’s 5.6 per­cent, IDC Ja­pan said.

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