Nation registers nearly 36% increase in March automobile sales: gov’t
Car sales in Taiwan rose 35.9 percent in March from the previous month, largely a reflection of a significant difference in the number of business days in the two months, government statistics indicated Thursday.
About 33,900 cars were sold in Taiwan in March, compared with 24,933 cars in February, when the one- week Lunar New Year holiday resulted in a reduction in the number of business days, the statistics indicated.
While the March sales increased by a monthly 35.9 percent, they registered a drop of about 1.2 percent year- on year, the data showed.
Hotai Motor Co., the local sales agent for Japan’s Toyota, sold 9,967 cars in March, up 24.6 percent from the previous month, but down 7.8 percent year- on- year, according to the statistics.
The company accounted for about 29.4 percent of total car sales in Taiwan last month, remaining the largest auto vendor in the country, the data showed.
The Yulon Group’s China Motor Corp. a vendor for Japanbased Mitsubishi, was in second place with sales of 3,601 cars, up 49 percent from a month earlier, but down 11.8 percent year- on- year, according figures.
Yulon Nissan Motor Co. also under the Yulon Group, was in third spot with car sales of 3,403, a monthly 26.5 percent increase but an 18.1 percent drop year- on year, the data indicated.
Sales of imported luxury car brands such as BMW and Mercedes- Benz increased in March across the board, the figures showed.
Mercedes- Benz sold 1,980 units in March, up 61.8 percent from the previous month and 24.7 percent from a year earlier, while BMW recorded sales of 1,547 units, a 52 percent monthly increase and a 19.4 percent rise year- on- year, according to the statistics.
With such a strong showing, BMW and Mercedes-Benz took a combined market share of more than 10 percent in Taiwan last month.
In the first three months of this year, car sales in Taiwan totaled 106,811 units, up 7.5 percent year- on- year, the statistics showed.
Market sources said the top three car vendors in Taiwan are gearing up to launch promotion campaigns, hoping to boost sales in April on a monthly and an annual basis.