Near 36% in­crease in March car sales: gov’t

The China Post - - LOCAL -

Car sales in Tai­wan rose 35.9 per­cent in March from the pre­vi­ous month, largely a re­flec­tion of a sig­nif­i­cant dif­fer­ence in the num­ber of busi­ness days in the two months, gov­ern­ment statis­tics in­di­cated Thurs­day.

About 33,900 cars were sold in Tai­wan in March, com­pared with 24,933 cars in Fe­bru­ary, when the one-week Lu­nar New Year hol­i­day re­sulted in a re­duc­tion in the num­ber of busi­ness days, the statis­tics in­di­cated.

While the March sales in­creased by a monthly 35.9 per­cent, they reg­is­tered a drop of about 1.2 per­cent year-on-year, the data showed.

Ho­tai Mo­tor Co. ( ), the lo­cal sales agent for Ja­pan’s Toy­ota, sold 9,967 cars in March, up 24.6 per­cent from the pre­vi­ous month, but down 7.8 per­cent year- on- year, ac­cord­ing to the statis­tics.

The com­pany ac­counted for about 29.4 per­cent of to­tal car sales in Tai­wan last month, re­main­ing the largest auto ven­dor in the coun­try, the data showed.

The Yu­lon Group’s China Mo­tor Corp. ( ) a ven­dor for Ja­pan-based Mit­subishi, was in sec­ond place with sales of 3,601 cars, up 49 per­cent from a month ear­lier, but down 11.8 per­cent year-on-year, ac­cord­ing to the fig­ures.

Yu­lon Nis­san Mo­tor Co., also un­der the Yu­lon Group, was in third spot with car sales of 3,403, a monthly 26.5 per­cent in­crease but an 18.1 per­cent drop yearon-year, the data in­di­cated.

Sales of im­ported luxury car brands such as BMW and Mercedes-Benz in­creased in March across the board, the fig­ures showed.

Mercedes- Benz sold 1,980 units in March, up 61.8 per­cent from the pre­vi­ous month and 24.7 per­cent from a year ear­lier, while BMW recorded sales of 1,547 units, a 52-per­cent month- ly in­crease and a 19.4 per­centrise year-on-year, ac­cord­ing to the statis­tics.

With such a strong show­ing, BMW and Mercedes-Benz took a com­bined mar­ket share of more than 10 per­cent in Tai­wan last month.

In the first three months of this year, car sales in Tai­wan to­taled 106,811 units, up 7.5 per­cent year-on-year, the statis­tics showed.

Mar­ket sources said the top three car ven­dors in Tai­wan are gear­ing up to launch pro­mo­tion cam­paigns, hop­ing to boost sales in April on a monthly and an an­nual ba­sis.

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