‘Furious 7’ races past expectations with US$143.6 mil.
The high-octane “Furious 7” peeled out of the gates in its opening weekend, picking up a stunning US$143.6 million from 4,004 locations to easily top the U.S. box office, according to Rentrak estimates Sunday.
The expectation-shattering sum is a studio and franchise best for the homegrown car-obsessed series, which has continued to grow over the past few films.
“Furious 7,” now the ninth-biggest opening of all time, also unseats previous April record-holder “Captain America: The Winter Soldier,” which opened to US$95 million on the same weekend last year.
While the “Fast and Furious” films have grown in popularity over the past three films, the mega-opening for “Furious 7” was also at least partially tied to audience interest in star Paul Walker, who died in a car crash in November 2013 before the film was completed.
Production on “Furious 7” was halted while the filmmakers and Universal decided whether or not to proceed with the film. The team ultimately decided to delay the release from its originally scheduled July 2014 date.
“It probably created some curiosity, but, at the same time, (the film) fits in so well with the overall continuing saga of the ‘Fast and Furious’ franchise,” Nick Carpou, Universal’s president of domestic said of Walker.
“It’s a motivator, but it’s not by any means the prime motivator to see the movie,” he added.
There is also a sense that massive openings like “Furious 7” point to the creeping expansion of summer blockbuster season, which seems to be starting earlier and earlier as studios try to stake their claim on prime dates.
But for Carpou, in a 52-week-ayear release strategy, the demarcation of a summer blockbuster is almost irrelevant when it comes to getting audiences to turn out in droves for a film.
“It’s that corny old adage that if you build it, they will come,” he said,
distribution, adding that the impressive February debut of “Fifty Shades of Grey” helps prove his point. Paul Dergarabedian, Senior Media Analyst for box office firm Rentrak, thinks that this is a liberating trend for studios who once clamored for the first weekend in May release date.
“Studios are finding tremendous value in putting their movies in nontraditional corridors,” he said.
As the most ambitious release in Universal’s history, “Furious 7” opened on 10,005 screens internationally as well, picking up US$240.4 million from 63 territories for a US$384 million worldwide debut — a 48-percent increase over “Fast & Furious 6.”
The film will also debut in Rus- sia, Poland, Japan, and China in the coming weeks.
Holdovers populated the rest of the top spots with DreamWorks Animation’s “Home” earning US$27.4 to take a distant second place. “Get Hard” brought in an estimated US$12.9 million, while “Cinderella” and “The Divergent Series: Insurgent” rounded out the top five with US$10.3 million and US$10 million, respectively.
But it’s all about “Furious 7” for the next few weeks. The film has the roads to itself until Disney and Marvel’s “The Avengers: Age of Ultron” hits theaters on May 1.
“This could be the first in the franchise to flirt with the billion (U.S.) dollar mark,” Dergarabedian said.
This photo provided by Universal Pictures shows, from left, Tyrese Gibson as Roman, Michelle Rodriguez as Letty, Paul Walker as Brian, and Chris Ludacris as Tej, in a scene from “Furious 7.”