PC sales re­sume their slide in 2015: sur­veys

The China Post - - WORLD BUSINESS -

Global sales of per­sonal com­put­ers re­sumed their down­ward tra­jec­tory in early 2015 af­ter a mod­est uptick late last year, sur­veys showed Thurs­day.

A sur­vey by Gart­ner showed world­wide PC ship­ments to­taled 71.7 mil­lion units in the first quar­ter, a 5.2 per­cent decline from the same pe­riod a year ago.

A sep­a­rate re­port by IDC showed a steeper 6.7 per­cent drop in the quar­ter to 68.5 mil­lion units.

“The PC in­dus­try re­ceived a boost in 2014 as many com­pa­nies re­placed their PCs due to the end of Win­dows XP sup­port, but that re­place­ment cy­cle faded in the first quar­ter of 2015,” said Mikako Kita­gawa, an­a­lyst at Gart­ner.

“How­ever, this decline is not nec­es­sar­ily a sign of slug­gish over­all PC sales long term. Mo­bile PCs, in­clud­ing note­books, hy­brid and Win­dows tablets, grew com­pared with a year ago.”

Gart­ner is pro­ject­ing “a mod­er­ate decline” of PC sales in 2015, fol­lowed by con­sis­tent growth the next five years.

An­a­lysts at the two re­search firms said desk­top PC sales were a key fac­tor in the decline but that the new Mi­crosoft Win­dows 10 op­er­at­ing sys­tem may spark re­newed pur­chases.

“The up­com­ing launch of Win­dows 10 will con­sol­i­date the best of Win­dows 7 and Win­dows 8.1,” IDC an­a­lyst Ra­jani Singh said.

“In ad­di­tion to the free up­grade for con­sumers for a year af­ter the re­lease, Win­dows 10 should be a net pos­i­tive as there is pent-up de­mand for re­place­ments of older PCs. Only part of the in­stalled base needs to re­place sys­tems to keep the over­all growth rate above zero for rest of the year.”

The PC mar­ket has been strug­gling in re­cent years amid a shift to mo­bile de­vices such as tablets and smartphones. Some manu- fac­tur­ers have sought to spark re­newed in­ter­est with light, thin PCs, some of which can dou­ble as a tablet.

IDC an­a­lyst Jay Chou said the PC mar­ket is fac­ing tough com­pe­ti­tion that is pres­sur­ing prices.

“As more ven­dors find it in­creas­ingly dif­fi­cult to com­pete, we can ex­pect ad­di­tional con­sol­i­da­tion in the PC mar­ket,” he said.

Len­ovo re­mained the top ven­dor in the quar­ter: Gart­ner es­ti­mated the Chi­nese man­u­fac­turer had an 18.9 per­cent mar­ket share and IDC es­ti­mated 19.6 per­cent.

US-based Hewlett-Packard was the num­ber two ven­dor, fol­lowed by Dell, ac­cord­ing to both sur­veys.

Tai­wanese firms Asus and Acer were the num­ber four and five ven­dors, re­spec­tively, ac­cord­ing to Gart­ner, while IDC reversed those po­si­tions.

HP was the top seller in the U.S. mar­ket, ac­cord­ing to both Gart­ner and IDC.

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