Tourism Bureau now preparing for high-end Chinese tourist groups
Regulations related to catering to high-end Chinese tourists will be announced by Taiwan’s Tourism Bureau next week so that tour agencies can follow and apply to have more visitors from the other side of the Taiwan Strait engage in luxury travel on the island, local media reported yesterday.
Tourism Bureau Deputy Director-General Chang Shi-chung (
) told the Chinese-language United Evening News yesterday that the bureau has recently completed drafting of related regulations that travel agencies need to follow if they wish to invite Chinese tourists to Taiwan for a luxury group tour.
The regulations are scheduled to be made public sometime next week for travel agencies to apply.
Chang told the newspaper that Taiwan is now targeting high-end Chinese tourists. According to estimates, high-end customers constitute only 1 percent of the 1.3 billion Chinese population.
Most of these potential customers are CEOs of major companies or retired people, he noted.
In the latest regulations that will soon be made public, the Tourism Bureau has stipulated some basic rules a travel agency needs to follow if it wishes to form a high-end group tour for potential Chinese customers.
As noted in the rules, a travel agency needs to make sure that tour members will be staying at five-star hotels for at least twothirds of their entire trip.
The regulations also stipulate that each meal a tour member eats during their Taiwan tour should be worth at least NT$1,000 or more, the newspaper said.
The new plan also states that the tour bus a travel agency hires for luxury trips should have passed safety inspections within the last five years.
The newspaper quoted the Taiwan Strait Tourism Association as saying that many wealthy Chinese tourists are now thinking of visiting Taiwan.
Lee Chia-bin ( ) head of the Taiwan Strait Tourism Association’s Shanghai branch, told the newspaper that a high-end tour group from Shanghai is arranging a Taiwan trip later this month.