Note­book sales show signs of sta­bi­liz­ing in 2014: GfK

The China Post - - LOCAL -

Sales of note­book com­put­ers in Tai­wan showed signs of sta­bi­liza­tion in 2014 af­ter two years of sig­nif­i­cant decline, mar­ket re­search firm GfK Group said Tues­day, cit­ing strong de­mand for 2-in-1 de­tach­able lap­tops.

The coun­try’s note­book sales dropped 3 per­cent year-on-year to 886,383 units last year, an im­prove­ment on an 8 per­cent decline in 2013 and a 9 per­cent de­crease in 2012, GfK said in a re­tail re­search re­port.

The 2014 re­sult was driven by 23 per­cent growth in over­all sales vol­ume dur­ing the sec­ond half of last year, thanks to back-to school de­mand, as well as a wider of­fer­ing of 2-in-1 note­books, which grew 190 per­cent an­nu­ally in to­tal sales vol­ume last year, GfK said.

A dual-track trend is also de­vel­op­ing in Tai­wan’s note­book mar­ket, where sales of high-end lap­tops priced at over NT$30,000 (US$960) and un­der-NT$15,000 en­try-level mod­els in­creased last year from 2013, ac­cord­ing to GfK.

The Ger­man re­search com­pany fore­cast that Tai­wan’s note­book sales will grow slightly by 2 per­cent in 2015, cou­pled with a fall­ing av­er­age sell­ing price that will re­sult from in­creas­ing sales of af­ford­able note­books.

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