Notebook sales show signs of stabilizing in 2014: GfK
Sales of notebook computers in Taiwan showed signs of stabilization in 2014 after two years of significant decline, market research firm GfK Group said Tuesday, citing strong demand for 2-in-1 detachable laptops.
The country’s notebook sales dropped 3 percent year-on-year to 886,383 units last year, an improvement on an 8 percent decline in 2013 and a 9 percent decrease in 2012, GfK said in a retail research report.
The 2014 result was driven by 23 percent growth in overall sales volume during the second half of last year, thanks to back-to school demand, as well as a wider offering of 2-in-1 notebooks, which grew 190 percent annually in total sales volume last year, GfK said.
A dual-track trend is also developing in Taiwan’s notebook market, where sales of high-end laptops priced at over NT$30,000 (US$960) and under-NT$15,000 entry-level models increased last year from 2013, according to GfK.
The German research company forecast that Taiwan’s notebook sales will grow slightly by 2 percent in 2015, coupled with a falling average selling price that will result from increasing sales of affordable notebooks.