Crackle stream­ing ser­vice act­ing like TV net­work


The Crackle video stream­ing ser­vice, known best for Jerry Se­in­feld’s mo­tor­ized in­ter­view se­ries with fel­low comics, says it wants to be more like a tra­di­tional tele­vi­sion net­work.

Start­ing next month, the Crackle web­site will run a con­stant video stream of pro­gram­ming on a set sched­ule, its ex­ec­u­tives said Tues­day. Cur­rently, peo­ple can click on Crackle’s pro­gram­ming op­tions and stream them when­ever they want, an op­tion that will be pre­served.

Net­work chief Eric Berger

said that while many Crackle users con­nect­ing through smart TVs or video con­soles like the free­dom to click on what they want, they miss the “serendip­ity” of tun­ing in and be­ing ex­posed to some­thing new.

Crackle is ad-sup­ported and its video streams are free to con­sumers, un­like other sub­scrip­tion stream­ing ser­vices like Net­flix. The new lin­ear chan­nel gives ad­ver­tis­ers a more tra­di­tional op­tion if they are seek­ing it, and for the first time Tues­day Crackle held a TV net­work-like event to show off new pro­gram­ming plans to ad­ver­tis­ers.

Also un­like some other stream­ing ser­vices, the Nielsen com­pany will be able to pro­vide de­tails about how many peo­ple are watch­ing their pro­gram­ming, Berger said.

The new ser­vice be­gins rolling out next month on Roku de­vices and on other plat­forms dur­ing the sum­mer.

Se­in­feld is be­gin­ning his sixth sea­son of “Co­me­di­ans in Cars Get­ting Cof­fee,” and will fea­ture Steve Har­vey, Bill Ma­her, Stephen Col­bert and new “The Daily Show” host Trevor Noah in up­com­ing episodes. He said the show re­cently went past 100 mil­lion views over its his­tory.

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