P&G’s music video promotes cancer awareness
Procter & Gamble (P&G) yesterday made public a theme song and a music video featuring supermodel Lin Chi-ling ( ) to promote its 6 Minutes Protect A Life campaign that aims to raise women’s cancer awareness in Taiwan.
Commenting on the latest promotion campaign during a press conference in Taipei yesterday, Barbara Liang ( ), communications director for P&G’s Hong Kong & Taiwan branch, said that the P&G campaign has proven successful over the past years as more and more Taiwanese women have taken breast cancer and pap smear tests.
“Through regular screening, 80 percent of breast and cervical cancer cases in Taiwan are now diagnosed in their early stages, leading to better treatment. The movement has spread across Taiwan, helping 20,000 women every year,” said Liang.
Liang said that this year P&G is debuting the theme song of the program,” As Long as You are Healthy” ( ), and a music video featuring Lin.
“We sincerely hope that the song and the music video can continue to help to promote women’s cancer awareness nationwide,” she said.
Promoting Breast Cancer
Speaking during the same event, Health Promotion Administration Director Chiou Shu-ti (
) thanked P&G for the decadeslong program promoting women’s cancer awareness in Taiwan.
With the program and better promotion, the death rate for cervical cancer cases of the country has dropped two-thirds over the past years, she noted. This is because more people are taking pap smear tests now, the official said.
According to Chiou, one in every 70 Taiwanese women who has a pap smear test was found to have pre-cancerous lesions or cancer.
More than 80 percent of them were found to have early stage cervical cancer and 90 percent of them were later successfully saved from the disease following treatments, she noted.
With increased awareness regarding cervical cancer as more than 70 percent of Taiwanese women have taken regular pap smear tests, however, Chiou noted that most people have little awareness of breast cancer.
Only around 30 percent of the nation’s women have had the mammography test for early detection and diagnosis of breast cancer, she said.
Chiou is calling on Taiwanese women aged over 45 to take advantage of the free biennial mammography program to detect and diagnose breast cancer as early as possible.
Lin Joins Music Video Shoot
During yesterday’s press conference in Taipei, Lin, who serves as the campaign ambassador, led a team of female cancer survivors to sing the theme song “As Long as You are Healthy ( ).”
A three-minute music video of the song also premiered yesterday during the press event.
Based on a true story of a cancer survivor, the music video of the song reveals the heart-warming blessings children of cancer survivors want to say to their mothers.
The song is meant to remind children to take extra care of the health of their mothers or female family members and ask them to take regular breast cancer and pap smear tests.
Serving as campaign ambassador for 11th consecutive year now, Lin called for young Taiwanese women to take better care of their health and do regular health checks because more and more young women are being diagnosed with breast cancer and cervical cancer.
Commenting on the music video, Lin said she was extremely touched to be able to join the filming of the project that is meant to remind everyone to be kind to their families. With the upcoming Mother’s Day, she also took the time to thank her mother for everything she gave her.
Free Tests at Carrefour
As part of the campaign, P&G yesterday also announced that it is working together with hypermarket chain Carrefour to promote women’s cancer awareness.
Starting April 18, free cervical smear tests and free breast cancer screenings will be available at select Carrefour stores around the island.
Carrefour Taiwan’s public relations manager Margery Ho (
) said yesterday that the free tests will be available at Carrefour Xindian, Carrefour Chiayi, Carrefour Changhua, Carrefour Nantou and Carrefour Zhonghe. “We hope that shoppers can make use of the opportunity to visit Carrefour stores to not only do shopping but also take better care of their health,” she said.
1. Health Promotion Administration Director Chiou Shu-ti ( ), third left, Taiwanese supermodel Lin Chi-ling ( ), center, Barbara Liang ( ), communications director for P&G’s Hong Kong & Taiwan branch, third right, and Carrefour Taiwan’s public relation manager Margery Ho ( ), second right, pose for photographs with other guests during a press conference held in Taipei, yesterday.
2. Taiwanese supermodel Lin Chi-ling ( ) holds a Mother’s Day cake during a press conference in Taipei yesterday to celebrate the upcoming Mother’s Day and to promote the 6 Minutes Protect A Life campaign launched by Procter & Gamble to raise women’s cancer awareness in Taiwan. 3. Taiwanese supermodel Lin Chi-ling ( ), center, and two cancer survivors, together hold a Mother’s Day cake during a press conference in Taipei yesterday to celebrate the upcoming Mother’s Day and to promote the 6 Minutes Protect A Life campaign.