P&G’s mu­sic video pro­motes can­cer aware­ness

The China Post - - LIFE - BY JOSEPH YEH

Proc­ter & Gam­ble (P&G) yes­ter­day made public a theme song and a mu­sic video fea­tur­ing su­per­model Lin Chi-ling ( ) to pro­mote its 6 Min­utes Pro­tect A Life cam­paign that aims to raise women’s can­cer aware­ness in Tai­wan.

Com­ment­ing on the lat­est pro­mo­tion cam­paign dur­ing a press con­fer­ence in Taipei yes­ter­day, Bar­bara Liang ( ), com­mu­ni­ca­tions direc­tor for P&G’s Hong Kong & Tai­wan branch, said that the P&G cam­paign has proven suc­cess­ful over the past years as more and more Tai­wanese women have taken breast can­cer and pap smear tests.

“Through regular screen­ing, 80 per­cent of breast and cer­vi­cal can­cer cases in Tai­wan are now di­ag­nosed in their early stages, lead­ing to bet­ter treat­ment. The move­ment has spread across Tai­wan, help­ing 20,000 women ev­ery year,” said Liang.

Liang said that this year P&G is de­but­ing the theme song of the pro­gram,” As Long as You are Healthy” ( ), and a mu­sic video fea­tur­ing Lin.

“We sin­cerely hope that the song and the mu­sic video can con­tinue to help to pro­mote women’s can­cer aware­ness na­tion­wide,” she said.

Pro­mot­ing Breast Can­cer

Pre­ven­tion Aware­ness

Speak­ing dur­ing the same event, Health Pro­mo­tion Ad­min­is­tra­tion Direc­tor Chiou Shu-ti (

) thanked P&G for the decades­long pro­gram pro­mot­ing women’s can­cer aware­ness in Tai­wan.

With the pro­gram and bet­ter pro­mo­tion, the death rate for cer­vi­cal can­cer cases of the coun­try has dropped two-thirds over the past years, she noted. This is be­cause more peo­ple are tak­ing pap smear tests now, the of­fi­cial said.

Ac­cord­ing to Chiou, one in ev­ery 70 Tai­wanese women who has a pap smear test was found to have pre-can­cer­ous le­sions or can­cer.

More than 80 per­cent of them were found to have early stage cer­vi­cal can­cer and 90 per­cent of them were later suc­cess­fully saved from the dis­ease fol­low­ing treat­ments, she noted.

With in­creased aware­ness re­gard­ing cer­vi­cal can­cer as more than 70 per­cent of Tai­wanese women have taken regular pap smear tests, how­ever, Chiou noted that most peo­ple have lit­tle aware­ness of breast can­cer.

Only around 30 per­cent of the na­tion’s women have had the mam­mog­ra­phy test for early de­tec­tion and di­ag­no­sis of breast can­cer, she said.

Chiou is call­ing on Tai­wanese women aged over 45 to take ad­van­tage of the free bi­en­nial mam­mog­ra­phy pro­gram to de­tect and di­ag­nose breast can­cer as early as pos­si­ble.

Lin Joins Mu­sic Video Shoot

Dur­ing yes­ter­day’s press con­fer­ence in Taipei, Lin, who serves as the cam­paign am­bas­sador, led a team of fe­male can­cer sur­vivors to sing the theme song “As Long as You are Healthy ( ).”

A three-minute mu­sic video of the song also pre­miered yes­ter­day dur­ing the press event.

Based on a true story of a can­cer sur­vivor, the mu­sic video of the song re­veals the heart-warm­ing bless­ings chil­dren of can­cer sur­vivors want to say to their moth­ers.

The song is meant to re­mind chil­dren to take ex­tra care of the health of their moth­ers or fe­male fam­ily mem­bers and ask them to take regular breast can­cer and pap smear tests.

Serv­ing as cam­paign am­bas­sador for 11th con­sec­u­tive year now, Lin called for young Tai­wanese women to take bet­ter care of their health and do regular health checks be­cause more and more young women are be­ing di­ag­nosed with breast can­cer and cer­vi­cal can­cer.

Com­ment­ing on the mu­sic video, Lin said she was ex­tremely touched to be able to join the film­ing of the project that is meant to re­mind ev­ery­one to be kind to their fam­i­lies. With the up­com­ing Mother’s Day, she also took the time to thank her mother for ev­ery­thing she gave her.

Free Tests at Car­refour

As part of the cam­paign, P&G yes­ter­day also an­nounced that it is work­ing to­gether with hy­per­mar­ket chain Car­refour to pro­mote women’s can­cer aware­ness.

Start­ing April 18, free cer­vi­cal smear tests and free breast can­cer screen­ings will be avail­able at se­lect Car­refour stores around the is­land.

Car­refour Tai­wan’s public re­la­tions manager Margery Ho (

) said yes­ter­day that the free tests will be avail­able at Car­refour Xin­dian, Car­refour Chi­ayi, Car­refour Changhua, Car­refour Nan­tou and Car­refour Zhonghe. “We hope that shop­pers can make use of the op­por­tu­nity to visit Car­refour stores to not only do shop­ping but also take bet­ter care of their health,” she said.

Pho­tos cour­tesy of Proc­ter & Gam­ble

1. Health Pro­mo­tion Ad­min­is­tra­tion Direc­tor Chiou Shu-ti ( ), third left, Tai­wanese su­per­model Lin Chi-ling ( ), cen­ter, Bar­bara Liang ( ), com­mu­ni­ca­tions direc­tor for P&G’s Hong Kong & Tai­wan branch, third right, and Car­refour Tai­wan’s public re­la­tion manager Margery Ho ( ), sec­ond right, pose for pho­to­graphs with other guests dur­ing a press con­fer­ence held in Taipei, yes­ter­day.

2. Tai­wanese su­per­model Lin Chi-ling ( ) holds a Mother’s Day cake dur­ing a press con­fer­ence in Taipei yes­ter­day to cel­e­brate the up­com­ing Mother’s Day and to pro­mote the 6 Min­utes Pro­tect A Life cam­paign launched by Proc­ter & Gam­ble to raise women’s can­cer aware­ness in Tai­wan. 3. Tai­wanese su­per­model Lin Chi-ling ( ), cen­ter, and two can­cer sur­vivors, to­gether hold a Mother’s Day cake dur­ing a press con­fer­ence in Taipei yes­ter­day to cel­e­brate the up­com­ing Mother’s Day and to pro­mote the 6 Min­utes Pro­tect A Life cam­paign.

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