This year’s Softex Expo likely to grow 10% from 2014

The China Post - - TAIWAN BUSINESS -

Softex Expo, one of Tai­wan’s ma­jor in­for­ma­tion tech­nol­ogy trade fairs, will have about 10 per­cent more ex­hibitors this year than in 2014, the show’s or­ga­nizer said Wed­nes­day.

The Taipei Com­puter As­so­ci­a­tion (TCA, ) said there will be 220 ex­hibitors this year com­pared with 200 last year at the expo, which kicks off Thurs­day and runs through April 20 at the Taipei World Trade Cen­ter.

Though the show’s scale will be slightly larger in 2015 than in the past, at­ten­dance will re­main at last year’s level of about 420,000 vis­i­tors be­cause the Taipei World Trade Cen­ter tightly con­trols the num­ber of peo­ple ad­mit­ted for se­cu­rity pur­poses, the TCA said.

The expo’s growth this year is the re­sult of a spe­cial pav­il­ion set up by the TCA for about 50 smal­land medium-sized 3C (com­put­ers, con­sumer elec­tron­ics and com­mu­ni­ca­tions) com­pa­nies to boost their visibility in the mar­ket.

The TCA said that be­cause th­ese smaller in­no­va­tors tend to lack the nec­es­sary re­sources to es­tab­lish their own dis­tri­bu­tion net­works, it wanted to use the Softex Expo to give them the op­por­tu­nity to connect with con­sumers.

The spe­cial 3C pav­il­ion will fea­ture a wide range of pe­riph­eral in­for­ma­tion tech­nol­ogy de­vices, such as wide-range cam­era lenses used in smartphones, fish-eye cam­era lenses, smart bracelets, blue teeth speak­ers, Wi-Fi con­nec­tiv­ity gad­gets, mo­bile power packs and head-up dis­plays for auto use, the or­ga­nizer said.

Ma­jor 3C ven­dors, in­clud­ing in­ter­na­tional brands Asustek Com- puter Inc. ( ), Acer Inc. ( ), Len­ovo Group ( ), Ap­ple Inc., Dell Inc., Sharp Corp., and Canon Corp., will also all ex­hibit their prod­ucts at the show, the TCA said.

Dur­ing the five-day event, the TCA said, ex­hibitors will of­fer 3C prod­ucts car­ry­ing price tags as low as NT$49 ( US$1.57) and also sell “lucky bags” that may con­tain iPhone 6 smartphones or other popular high-tech de­vices.

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