This year’s Softex Expo likely to grow 10% from 2014
Softex Expo, one of Taiwan’s major information technology trade fairs, will have about 10 percent more exhibitors this year than in 2014, the show’s organizer said Wednesday.
The Taipei Computer Association (TCA, ) said there will be 220 exhibitors this year compared with 200 last year at the expo, which kicks off Thursday and runs through April 20 at the Taipei World Trade Center.
Though the show’s scale will be slightly larger in 2015 than in the past, attendance will remain at last year’s level of about 420,000 visitors because the Taipei World Trade Center tightly controls the number of people admitted for security purposes, the TCA said.
The expo’s growth this year is the result of a special pavilion set up by the TCA for about 50 smalland medium-sized 3C (computers, consumer electronics and communications) companies to boost their visibility in the market.
The TCA said that because these smaller innovators tend to lack the necessary resources to establish their own distribution networks, it wanted to use the Softex Expo to give them the opportunity to connect with consumers.
The special 3C pavilion will feature a wide range of peripheral information technology devices, such as wide-range camera lenses used in smartphones, fish-eye camera lenses, smart bracelets, blue teeth speakers, Wi-Fi connectivity gadgets, mobile power packs and head-up displays for auto use, the organizer said.
Major 3C vendors, including international brands Asustek Com- puter Inc. ( ), Acer Inc. ( ), Lenovo Group ( ), Apple Inc., Dell Inc., Sharp Corp., and Canon Corp., will also all exhibit their products at the show, the TCA said.
During the five-day event, the TCA said, exhibitors will offer 3C products carrying price tags as low as NT$49 ( US$1.57) and also sell “lucky bags” that may contain iPhone 6 smartphones or other popular high-tech devices.