Sam­sung re­moves logo on new smartphones in Ja­pan

The China Post - - COMMENTARY -

Sam­sung has re­moved its cor­po­rate logo from its new smartphones sold in Ja­pan, a com­pany spokes­woman con­firmed Satur­day.

The name Sam­sung is miss­ing on both the Galaxy S6 and its curved­edge vari­ant, the Galaxy S6 Edge.

Th­ese mod­els are pre­sented as Do­como Galaxy and au Galaxy, car­ry­ing the names of its as­so­ci­ated Ja­panese tele­com ser­vice providers.

Sam­sung pro­vided no rea­son why it kept the logo off in Ja­pan. A lead­ing smart­phone maker glob­ally, Sam­sung has how­ever been strug­gling in the Ja­panese mar­ket, where archri­val Ap­ple is dom­i­nant, fol­lowed by key Ja­panese mak­ers such as Sony, Sharp and Fu­jitsu.

The firm rolled out its new smart­phone in South Korea last week.

Sam­sung, la­bor­ing un­der the bur­den of suc­ces­sive quar­ters of plung­ing prof­its and boom­ing sales of Ap­ple’s iPhone 6, is hop­ing that new phone will re­verse the com­pany’s for­tunes.

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