Samsung’s phablet dominance swiped away in Taiwan: IDC
Samsung Electronics Co., the world’s largest smartphone maker, is losing its dominance in Taiwan’s phablet market after rivals launched more bigscreen handsets larger than 5.5 inches, according to data research firm IDC.
The South Korea electronics giant garnered more than 80 percent of phablet shipments in Taiwan in 2013 thanks to its successful Galaxy Note series, but its share plunged to 33 percent last year in the face of mounting competition from Apple Inc. and smaller players, IDC said in a recent report.
Taiwan- based HTC Corp., in second place, held a 19 percent share of the local phablet mar- ket in 2014, while Apple was third with 17 percent, the report said.
Phablets — referred to as smartphones and voice callenabled tablets between 5.5 and 7 inches in size — accounted for only 12 percent of Taiwan’s overall smartphone shipments in 2013, but the figure jumped to 31 percent in 2014 due partly to the popularity of the Apple iPhone 6 and 6 Plus in the second half of last year, IDC said.
IDC estimated that the market share of phablets in Taiwan will grow further to 36 percent in 2015 as smartphones move to bigger screens, while phones under 5 inches will decrease from 36 percent overall last year to 27 percent this year.