Sam­sung’s ph­ablet dom­i­nance swiped away in Tai­wan: IDC

The China Post - - LOCAL -

Sam­sung Elec­tron­ics Co., the world’s largest smart­phone maker, is los­ing its dom­i­nance in Tai­wan’s ph­ablet mar­ket af­ter ri­vals launched more bigscreen hand­sets larger than 5.5 inches, ac­cord­ing to data re­search firm IDC.

The South Korea elec­tron­ics gi­ant gar­nered more than 80 per­cent of ph­ablet ship­ments in Tai­wan in 2013 thanks to its suc­cess­ful Galaxy Note se­ries, but its share plunged to 33 per­cent last year in the face of mount­ing com­pe­ti­tion from Ap­ple Inc. and smaller play­ers, IDC said in a re­cent re­port.

Tai­wan- based HTC Corp., in sec­ond place, held a 19 per­cent share of the lo­cal ph­ablet mar- ket in 2014, while Ap­ple was third with 17 per­cent, the re­port said.

Ph­ablets — re­ferred to as smartphones and voice cal­len­abled tablets be­tween 5.5 and 7 inches in size — ac­counted for only 12 per­cent of Tai­wan’s over­all smart­phone ship­ments in 2013, but the fig­ure jumped to 31 per­cent in 2014 due partly to the pop­u­lar­ity of the Ap­ple iPhone 6 and 6 Plus in the sec­ond half of last year, IDC said.

IDC es­ti­mated that the mar­ket share of ph­ablets in Tai­wan will grow fur­ther to 36 per­cent in 2015 as smartphones move to big­ger screens, while phones un­der 5 inches will de­crease from 36 per­cent over­all last year to 27 per­cent this year.

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