Trend Mi­cro opens Taipei of­fice to pro­mote mo­bile apps

The China Post - - TAIWAN BUSINESS -

Trend Mi­cro Inc. ( ), a Tai­wan-based de­vel­oper of In­ter­net se­cu­rity soft­ware, opened an of­fice Mon­day in Taipei jointly with two lo­cal star­tups to ex­pand its global foot­print in mo­bile ap­pli­ca­tions.

The of­fice, a joint estab­lish­ment with mo­bile ser­vices provider Gen­eral Mo­bile Corp. (GMobi) and vir­tu­al­iza­tion tech­nol­ogy de­vel­oper VMFive, will fo­cus on de­vel­op­ing new mo­bile ap­pli­ca­tions and busi­ness mod­els for the global mar­ket, Trend Mi­cro said in a state­ment.

The three com­pa­nies will pool their funds, hu­man re­sources and in­no­va­tive prod­ucts in a bid to ex­tend their reach in the mo­bile mar­kets in Tai­wan, Ja­pan, Rus­sia and emerg­ing coun­tries in Southeast Asia, start­ing in the sec­ond quar­ter, Trend Mi­cro said.

In Septem­ber last year, Trend Mi­cro as­sem­bled an in­ter­nal mo­bile team of about 10 peo­ple and has since launched two apps for mo­bile se­cu­rity and to boost mo­bile game per­for­mance, Ted Huang, man­ag­ing direc­tor of global mo­bile busi­ness at Trend Mi­cro, said at a press brief­ing.

Th­ese apps have gained more than 10 mil­lion down­loads glob­ally, and the com­pany plans to re­lease a new app for mo­bile sys­tem op­ti­miza­tion in the third quar­ter of this year, Huang added.

He said Trend Mi­cro will lever­age GMobi’s mo­bile cus­tomer base and VMFive’s cloud-based stream­ing tech­nol­ogy on ad­ver­tis­ing and mo­bile games to de­sign apps in line with con­sumer de­mand in both de­vel­oped and emerg­ing mar­kets.

Founded in 2011, GMobi pro­vides In­ter­net-based fea­tures for mo­bile de­vices and has more than 100 cus­tomers world­wide, with about 100 mil­lion de­vices us­ing its ser­vices.

VMFive’s main prod­uct is AdPlay, which lets users demo an app be­fore down­load­ing it to their phones, through Web stream­ing tech­nol­ogy.

CNA

Rep­re­sen­ta­tives of Trend Mi­cro Inc., Gen­eral Mo­bile Corp. (GMobi) and VMFive pose for a photo at the in­au­gu­ral cer­e­mony of a joint ven­ture fo­cus­ing on de­vel­op­ing new mo­bile ap­pli­ca­tions and busi­ness mod­els in Taipei, yes­ter­day.

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