Small busi­ness owner im­plores happy clients to let ev­ery­one know

The China Post - - TV & COMICS -

DEAR AN­NIE: I am a small­busi­ness owner. It’s chal­leng­ing, but I have won­der­ful cus­tomers who seem to like our ser­vice. So, I’d like to ask your read­ers a ques­tion:

Is there a busi­ness estab­lish­ment that you en­joy go­ing to? A restau­rant that is part of your life? A store where you al­ways are treated well? You can help them stay in busi­ness by writ­ing a pos­i­tive on­line re­view.

It’s hu­man na­ture to com­plain when things go wrong, but it’s rare to post some­thing to let peo­ple know when things go right. My busi­ness has only a few on­line re­views, and they are neg­a­tive posts from cus­tomers who were not happy with some small thing. I al­ways try to make amends, but even so, the re­view is never re­moved. For ev­ery bad thing that hap­pens in my busi­ness, there are so many good things and so many happy cus­tomers. They thank me over and over, yet they don’t write re­views, even when I ask.

So, please, if you like a busi­ness, let the world know. “Like” them on Face­book. Post a re­view on Yelp or TripAd­vi­sor or Google. You don’t have to write a lot, just a cou­ple of pos­i­tive sen­tences. It will make more dif­fer­ence than you re­al­ize.

— Busi­ness Woman

Dear Busi­ness: It’s hu­man na­ture to write only when you have a com­plaint or a dis­agree­ment. ( We should know.) When peo­ple are sat­is­fied with the ser­vice they are get­ting, they rarely think to say so, but you are right that small busi­nesses de­pend on good word of mouth. Please, folks, if you have had a pleas­ant ex­pe­ri­ence with a busi­ness or ser­vice, say so in an on­line re­view. It means a great deal to them.

And it can also make a big dif­fer­ence to their busi­ness. Those ne­ti­zens who only read bad re­views will be less in­clined to spend their money at busi­nesses, even those busi­nesses where 99.99 per­cent of cus­tomers are the happy, quiet kind!

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