Com­puter show aids ex­hibitor sales for mod­ern tech­nolo­gies

The China Post - - LOCAL - BY JOHN LIU

As the Softex Expo Taipei 2015 drew to a close yes­ter­day, ex­hibitors re­ported higher sales for com­put­ers, GPS, smart and wear­able de­vices.

With “play­ing tech­nol­ogy eas­ily, en­joy­ing a lively life” as its theme, the ex­hi­bi­tion was di­vided into four sec­tions fea­tur­ing fam­ily tech­nol­ogy, in­no­va­tive life­style, con­sumer elec­tron­ics and smart travel.

Up to 220 busi­nesses show­cased their prod­ucts at 1,100 ex­hi­bi­tion booths at the Taipei World Trade Cen­ter.

The num­ber of vis­i­tors was pegged at 430,000 dur­ing the five­day show, slightly higher than last year’s 425,000, said event or­ga­nizer Taipei Com­puter As­so­ci­a­tion.

A sur­vey of ex­hibitors found good sales per­for­mance for lap­tops, tablets, smartphones, GPS, wear­able de­vices, cam­eras and mo­bile de­vices.

Acer’s ( ) new lap­top mod­els and ASUS’ ( ) new tablets were touted among the top per­form­ers.

Main­land Chi­nese com­puter maker Len­ovo made an ef­fort to pro­mote its sig­na­ture 11.6-inch S21e note­book. The com­pany said it fo­cused on push­ing for mod­els that are eco­nom­i­cal and rake in higher-than-ex­pected sales.

Booths of cam­era mak­ers Canon and Olym­pus saw some de­vout pa­trons. Can­non’s M3, G7X, 700D and 70D mod­els were among the most popular prod­ucts, while Olym­pus’ sin­gle lens and wa­ter­proof mod­els out­per­formed.

Ma­jor dis­trib­u­tors such as E-Life Mall ( ) and Tsann Kuen ( ) also saw growth in sales. Other re­tail­ers col­lab­o­rated in their pro­mo­tion ef­fort and each recorded some sales.

ASUS and Garmin’s Top Sell­ers

ASUS’ ZenFone 2 was im­mensely popular. All 7,000 units avail­able were sold out at the end of the ex­hi­bi­tion. In the note­book prod­uct line, Zen­Book UX305, Trans­former Book T300 Chi, G501 and GL552 re­ceived higher cus­tomer feed­back.

It is in­dica­tive of two ma­jor de­mands in the mar­ket: slim and light de­vices that fa­cil­i­tate mo­bil­ity, and high-power de­vices that en­able smooth gam­ing.

Name brand Garmin rolled out not just GPS de­vices, but also pe­dome­ter vivofit 2 and vivoac­tive GPS smart­watch. The lat­ter com­bines built-in sports apps and ac­tiv­ity track­ing, with smart no­ti­fi­ca­tions to help con­sumers bal­ance an ac­tive life­style.

Fore­run­ner 15, an easy- touse GPS run­ning watch that shows heart rate, and fenix 3, a mul­ti­sport train­ing GPS watch with fit­ness train­ing and out­door nav­i­ga­tion func­tion­al­ity, were also pre­sented in the com­puter show.

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