Computer show aids exhibitor sales for modern technologies
As the Softex Expo Taipei 2015 drew to a close yesterday, exhibitors reported higher sales for computers, GPS, smart and wearable devices.
With “playing technology easily, enjoying a lively life” as its theme, the exhibition was divided into four sections featuring family technology, innovative lifestyle, consumer electronics and smart travel.
Up to 220 businesses showcased their products at 1,100 exhibition booths at the Taipei World Trade Center.
The number of visitors was pegged at 430,000 during the fiveday show, slightly higher than last year’s 425,000, said event organizer Taipei Computer Association.
A survey of exhibitors found good sales performance for laptops, tablets, smartphones, GPS, wearable devices, cameras and mobile devices.
Acer’s ( ) new laptop models and ASUS’ ( ) new tablets were touted among the top performers.
Mainland Chinese computer maker Lenovo made an effort to promote its signature 11.6-inch S21e notebook. The company said it focused on pushing for models that are economical and rake in higher-than-expected sales.
Booths of camera makers Canon and Olympus saw some devout patrons. Cannon’s M3, G7X, 700D and 70D models were among the most popular products, while Olympus’ single lens and waterproof models outperformed.
Major distributors such as E-Life Mall ( ) and Tsann Kuen ( ) also saw growth in sales. Other retailers collaborated in their promotion effort and each recorded some sales.
ASUS and Garmin’s Top Sellers
ASUS’ ZenFone 2 was immensely popular. All 7,000 units available were sold out at the end of the exhibition. In the notebook product line, ZenBook UX305, Transformer Book T300 Chi, G501 and GL552 received higher customer feedback.
It is indicative of two major demands in the market: slim and light devices that facilitate mobility, and high-power devices that enable smooth gaming.
Name brand Garmin rolled out not just GPS devices, but also pedometer vivofit 2 and vivoactive GPS smartwatch. The latter combines built-in sports apps and activity tracking, with smart notifications to help consumers balance an active lifestyle.
Forerunner 15, an easy- touse GPS running watch that shows heart rate, and fenix 3, a multisport training GPS watch with fitness training and outdoor navigation functionality, were also presented in the computer show.