Streaming, binge-watching gain in United States: poll
American consumers are increasingly streaming television instead of viewing live broadcasts, often using services like Netflix for binge- watching, a survey showed Wednesday.
In the survey by research firm Deloitte, 56 percent of consumers said they streamed movies at least once a month and 53 percent said they did so for television programs.
The survey found 45 percent of viewing time was via live television for all of those surveyed — but only 28 percent for the 14-25 age group and 35 percent for those age 26-31.
“The notion of consumers sitting in their living rooms to watch television shows at programmed times, especially among younger generations, is quickly giving way to a market of viewers using multiple devices inside and outside the home to consume content when and where they choose to watch,” the study authors said.