Stream­ing, binge-watch­ing gain in United States: poll

The China Post - - INTERNATIONAL -

Amer­i­can con­sumers are in­creas­ingly stream­ing tele­vi­sion in­stead of view­ing live broad­casts, of­ten us­ing ser­vices like Net­flix for binge- watch­ing, a sur­vey showed Wed­nes­day.

In the sur­vey by re­search firm Deloitte, 56 per­cent of con­sumers said they streamed movies at least once a month and 53 per­cent said they did so for tele­vi­sion pro­grams.

The sur­vey found 45 per­cent of view­ing time was via live tele­vi­sion for all of those sur­veyed — but only 28 per­cent for the 14-25 age group and 35 per­cent for those age 26-31.

“The no­tion of con­sumers sit­ting in their living rooms to watch tele­vi­sion shows at pro­grammed times, es­pe­cially among younger gen­er­a­tions, is quickly giv­ing way to a mar­ket of view­ers us­ing mul­ti­ple de­vices in­side and out­side the home to con­sume con­tent when and where they choose to watch,” the study au­thors said.

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