Acer re­veals 2-in-1, con­vert­ible lap­tops ahead of school year

The China Post - - TAIWAN BUSINESS -

Tai­wan’s Acer Inc. has re­leased a full range of new de­vices, in­clud­ing 2-in-1 and con­vert­ible note­books, to meet con­sumer de­mand dur­ing the back- tos­chool sea­son in the United States.

At a global press con­fer­ence held Thurs­day in New York, Acer un­veiled two 2-in-1 note­books, an 11- inch con­vert­ible lap­top with a 360-de­gree hinge, three main­stream note­books, a 15-inch Chrome­book with 11.5 hours of bat­tery life and two tablets.

The PC maker also launched a 34-inch curved gam­ing mon­i­tor and an LED pro­jec­tor with an in­tel­li­gent am­bi­ent light sen­sor.

All of the new Win­dows-based note­books, tablets and smartphones for the back- to- school sea­son will be shipped with the Win­dows 8.1 op­er­at­ing sys­tem and sup­ported by Acer for a free Win­dows 10 up­grade in the fu­ture, ac­cord­ing to the com­pany.

“We be­lieve that ask­ing ques­tions leads to bet­ter prod­ucts,” said Ja­son Chen, cor­po­rate pres­i­dent and chief ex­ec­u­tive of Acer.

“Be­cause by do­ing so we will have a sound un­der­stand­ing of con­sumers and as a re­sult, en­able us to de­velop prod­ucts and so­lu­tions that truly echo their needs,” Chen said in a news re­lease.

As part of its new com­mu­ni­ca­tion de­vice busi­ness, Acer also showed a pro­to­type of its new touch phone run­ning on the com­pany’s cloud-based “abPBX plus” tele­phony net­work, which Acer said makes the tra­di­tional of­fice phone smarter.

With fea­tures such as in­stant mes­sag­ing and real- time news and an­nounce­ment re­lays, Acer said the new touch phone can boost of­fice work­ers’ pro­duc­tiv­ity and en­sure that they never miss calls when they are away from their desks.

The Tai­wanese com­puter maker posted a slim profit for 2014, end­ing three con­sec­u­tive an­nual losses on an im­proved mar­gin and cost cuts.

Un­der a new strat­egy called Build Your Own Cloud (BYOC), Acer is plan­ning to in­crease the gross rev­enue of its cloud ap- pli­ca­tion busi­ness in 2015 by ac­quir­ing more cor­po­rate cus­tomers and in­creas­ing the pay­out rate for in­di­vid­ual users.


Mod­els of Acer Inc.’s lat­est Aspire E se­ries note­books are seen in this photo re­leased by the Tai­wan-based firm yes­ter­day.

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