Tai­wan Star to team up with firms to woo main­land trav­el­ers

The China Post - - LOCAL -

Tai­wan Star Tele­com Corp. ( ), one of Tai­wan’s smaller tele­com op­er­a­tors, said on Satur­day it will work with non-tele­com Chi­nese firms to pro­vide a wider range of ser­vices to woo main­land trav­el­ers, tak­ing ad­van­tage of an in­crease in vis­i­tors from the Chi­nese main­land.

Tai­wan Star, a tele­com ser­vices arm of con­glom­er­ate Ting Hsin In­ter­na­tional Group ( ), is sched­uled to sign co­op­er­a­tion agree­ments with Sfht.com ( ) and Chi­nese on­line travel agency Ctrip.com ( ) next week for the co­op­er­a­tion. Sfht. com is an on­line com­mer­cial op­er­a­tor un­der main­land-based ex­press de­liv­ery and lo­gis­tics ser­vices provider SF Ex­press.

Tai­wan Star said that the cross­busi­ness co­op­er­a­tion in tele­com, re­tail and tourism sec­tors across the Tai­wan Strait has taken aims at the ex­pected in­flux of main­land vis­i­tors to Tai­wan dur­ing the up­com­ing May 1 La­bor Day hol­i­day in China. The hol­i­day is one of the peak pe­ri­ods for main­land tourists to come to Tai­wan.

Un­der the co­op­er­a­tion be­tween the three firms, Chi­nese vis­i­tors who come to Tai­wan through Ctrip.com and sign up for Tai­wan Star’s ser­vices will be of­fered dis­counts from top Tai­wanese re­tail­ers on Sfht.com.

Tai­wan Star is one of tele­com op­er­a­tors in Tai­wan ea­ger to take a larger busi­ness share among main­land tourists at a time when more and more trav­el­ers from the main­land are vis­it­ing Tai­wan.

Ac­cord­ing to Tai­wan’s Tourism Bureau, a to­tal of 3.99 mil­lion main­land trav­el­ers vis­ited Tai­wan in 2014, up from 2.87 mil­lion recorded in 2013.

In ad­di­tion, Tai­wan Start is about to team up with E-DA World (

), a shop­ping mall, amuse­ment park and ho­tel op­er­a­tor lo­cated in Kaoh­si­ung, to of­fer coupons to the tele­com com­pany’s cus­tomers.

The tele­com ser­vices provider said that con­sumers who visit the booths op­er­ated by E-Da World in the up­com­ing tourism ex­hi­bi­tions around the coun­try will be pro­vided with Tai­wan Star’s coupons to use mo­bile com­mu­ni­ca­tions ser­vices, in­clud­ing the In­ter­net, at pref­er­en­tial rates.

Newspapers in English

Newspapers from Taiwan

© PressReader. All rights reserved.