Taiwan Star to team up with firms to woo mainland travelers
Taiwan Star Telecom Corp. ( ), one of Taiwan’s smaller telecom operators, said on Saturday it will work with non-telecom Chinese firms to provide a wider range of services to woo mainland travelers, taking advantage of an increase in visitors from the Chinese mainland.
Taiwan Star, a telecom services arm of conglomerate Ting Hsin International Group ( ), is scheduled to sign cooperation agreements with Sfht.com ( ) and Chinese online travel agency Ctrip.com ( ) next week for the cooperation. Sfht. com is an online commercial operator under mainland-based express delivery and logistics services provider SF Express.
Taiwan Star said that the crossbusiness cooperation in telecom, retail and tourism sectors across the Taiwan Strait has taken aims at the expected influx of mainland visitors to Taiwan during the upcoming May 1 Labor Day holiday in China. The holiday is one of the peak periods for mainland tourists to come to Taiwan.
Under the cooperation between the three firms, Chinese visitors who come to Taiwan through Ctrip.com and sign up for Taiwan Star’s services will be offered discounts from top Taiwanese retailers on Sfht.com.
Taiwan Star is one of telecom operators in Taiwan eager to take a larger business share among mainland tourists at a time when more and more travelers from the mainland are visiting Taiwan.
According to Taiwan’s Tourism Bureau, a total of 3.99 million mainland travelers visited Taiwan in 2014, up from 2.87 million recorded in 2013.
In addition, Taiwan Start is about to team up with E-DA World (
), a shopping mall, amusement park and hotel operator located in Kaohsiung, to offer coupons to the telecom company’s customers.
The telecom services provider said that consumers who visit the booths operated by E-Da World in the upcoming tourism exhibitions around the country will be provided with Taiwan Star’s coupons to use mobile communications services, including the Internet, at preferential rates.