Ya­hoo Tai­wan ex­pects e-com­merce mo­bile traf­fic to pass traf­fic on PCs

The China Post - - TAIWAN BUSINESS -

The Tai­wan unit of Ya­hoo Inc. pre­dicted Mon­day that its mo­bile traf­fic on e-com­merce busi­ness will ex­ceed PC traf­fic in 2015 thanks to the Web por­tal’s “Mo­bile First” strat­egy that has been pushed by CEO Marissa Mayer since 2012.

The com­pany’s mo­bile trans­ac­tions ac­counted for 30 per­cent of its to­tal e-com­merce rev­enues in the first quar­ter of this year, with mo­bile traf­fic ex­ceed­ing 40 per­cent of the over­all traf­fic on e-com­merce plat­forms, ac­cord­ing to Jacky Wang, vice pres­i­dent of the e-com­merce group at Ya­hoo Tai­wan and Hong Kong.

Mo­bile traf­fic on Ya­hoo Tai­wan’s Su­per Mall, one of its three ma­jor e-com­merce plat­forms, took a 57 per­cent share of the to­tal in the first quar­ter, sur­pass­ing PC traf­fic for the first time, he said.

“We will fur­ther in­te­grate the Ya­hoo apps of Shop­ping Cen­ter, Su­per Mall and Auc­tion to con­tinue pro­vid­ing bet­ter ex­pe­ri­ences for con­sumers,” Wang said.

He fore­cast that mo­bile traf­fic on Ya­hoo Tai­wan’s e-com­merce plat­forms will ex­ceed PC traf­fic this year, with­out giv­ing a timetable or spe­cific tar­gets. Wang’s pro­jec­tion came at a time when the num­ber of users of a fea­ture in Ya­hoo Tai­wan’s Su­per Mall app us­ing QR codes or bar codes, which al­low shop­pers to scan and buy goods with their smartphones, in­creased 250 per­cent se­quen­tially in the first quar­ter of the year.

Prod­ucts that can be searched with the QR bar code-based shop­ping fea­ture also grew nearly 20-fold from 20,000 in Septem­ber 2014 to more than 400,000 in March this year, with more than 600 stores hav­ing signed up for the ser­vice, Ya­hoo Tai­wan said.


Show girls pose for the up­com­ing Com­pu­tex in Taichung on April 30. The 2015 Spring Com­pu­tex Taichung will be held at the Taichung World Trade Cen­ter ( ), with more than 150 com­pa­nies pre­sent­ing more than 400 stands. The expo also hosts in­ter­ac­tive ar­eas for the public to ex­pe­ri­ence all sorts of prod­ucts and games.

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