Ti­dal stream­ing to stay ‘for long haul’: Jay Z

The China Post - - WORLD BUSINESS -

Rap mogul Jay Z has de­fended his Ti­dal stream­ing ser­vice as vi­able and a boon to artists af­ter a much-crit­i­cized start to the re­vamped com­pany.

“We are here for the long haul. Please give us a chance to grow and get bet­ter,” Jay Z wrote in one of a vol­ley of mes­sages Sun­day on Twit­ter.

Jay Z ear­lier this year bought Ti­dal’s Swedish par­ent com­pany Aspiro for US$56 mil­lion amid the rapid growth of stream­ing ser­vices, such as Spo­tify, Rhap­sody and Deezer, which al­low un­lim­ited on- de­mand mu­sic.

Jay Z rolled out a re­designed ser­vice on March 30 at a New York event fea­tur­ing fel­low stars in­clud­ing Madonna, Daft Punk, Kanye West and his wife Bey­once.

The artists said that they wanted to take charge of stream­ing’s fu­ture, amid crit­i­cism by mu­si­cians — no­tably su­per­star Tay­lor Swift — that in­dus­try leader Spo­tify of­fers in­suf­fi­cient com­pen­sa­tion.

But a num­ber of crit­ics, in­clud­ing Bri­tish band Mum­ford and Sons, voiced dis­may at Ti­dal’s launch and es­pe­cially the sight of highly paid stars com­plain­ing about pay­ments.

Jay Z hit back and ac­cused un­named “big com­pa­nies” of spend­ing mil­lions of (U.S.) dol­lars in a smear cam­paign against Ti­dal.

“Ti­dal pays (a) 75-per­cent roy­alty rate to ALL artists, writ­ers and pro­duc­ers — not just the found­ing mem­bers on stage,” he wrote, say­ing that in­de­pen­dent artists could keep 100 per­cent if they worked di­rectly with the com­pany.

Jay Z also pro­claimed Ti­dal to be glob­ally minded, say­ing that his cousin had moved to Nige­ria to look for new tal­ent.

Ti­dal has billed it­self as a ser­vice for au­dio­philes. It uses larger, higher-qual­ity file sizes than Spo­tify and, un­like the ri­val, does not have any free level to sub­scrip­tions.

Ti­dal has also of­fered ex­clu­sive ma­te­rial, in­clud­ing the stream­ing Sun­day of the fi­nal con­cert on rocker Jack White’s acous­tic tour.

Nonethe­less, Ti­dal on Satur­day ranked 1,027 among most­down­loaded apps on iPhones in the United States and was num­ber 61 among mu­sic apps, ac­cord­ing to mon­i­tor­ing ser­vice App An­nie.

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