Sam­sung in­tro­duces bud­get tablet, sim­pli­fies prod­uct line

The China Post - - TAIWAN BUSINESS -

Sam­sung Elec­tron­ics Co. launched an en­try-level tablet with a dig­i­tal sty­lus in Tai­wan on Mon­day as part of the South Korean tech gi­ant’s plans to re­duce the num­ber of tablet mod­els it of­fers this year in the lo­cal mar­ket.

The Galaxy Tab A was un­veiled about 10 months af­ter Sam­sung held a lo­cal press event for the higher-end Tab S, re­flect­ing the com­pany’s ad­just­ment of its prod­uct pipe­line to fit the new “Sam­sung Tablet 2.0” ini­tia­tive, said Ryan Yang, as­sis­tant prod­uct manager of Sam­sung Tai­wan’s mo­bile com­mu­ni­ca­tion team.

Sam­sung in­tro­duced four Galaxy-branded tablet mod­els in Tai­wan last year, but Yang said Sam­sung will cut its lineup this year to nav­i­gate a mar­ket that has been eroded by big-screen phones.

“We will try to keep away from a price war in the low-end seg­ment and seek prod­uct dif­fer­en­ti­a­tion through soft­ware and hard­ware de­signs,” Yang said at the launch of the Tab A in Taipei.

“For the high-end mar­ket, we plan to strengthen our ex­ist­ing su­pe­rior fea­tures such as a thi­nand-light­weight ap­pear­ance and a high-qual­ity dis­play,” he said, adding that Sam­sung re­gained the ti­tle of Tai­wan’s top tablet ven­dor in Fe­bru­ary and March.

The Tab A is equipped with a 64-bit 1.2GHz quad-core pro­ces­sor, 2GB of RAM, 16GB of stor­age ca­pac­ity, a 5-megapixel rear cam­era with aut­o­fo­cus, a 2-megapixel front cam­era and the An­droid 5.0 op­er­at­ing sys­tem.

The en­try-level tablet also comes with S Pen, a dig­i­tal pen that works with an ac­tive dig­i­tizer to en­able pres­sure-sen­si­tive writ­ing or drawing on the screen, which had been pre-loaded pre­vi­ously only in Sam­sung’s high-end hand­sets.

The Tab A will be avail­able in early May at a start­ing price of NT$8,990 (US$294) for an 8-inch Wi-Fi model and NT$10,900 for a 9.7-inch Wi-Fi model.

In com­par­i­son, Ap­ple Inc.’ s 7.9-inch iPad mini 3 starts from NT$12,900 for a 16GB Wi- Fi model and the 9.7-inch iPad Air 2 starts from NT$15,900 for a 16GB Wi-Fi model.

Newspapers in English

Newspapers from Taiwan

© PressReader. All rights reserved.