Samsung introduces budget tablet, simplifies product line
Samsung Electronics Co. launched an entry-level tablet with a digital stylus in Taiwan on Monday as part of the South Korean tech giant’s plans to reduce the number of tablet models it offers this year in the local market.
The Galaxy Tab A was unveiled about 10 months after Samsung held a local press event for the higher-end Tab S, reflecting the company’s adjustment of its product pipeline to fit the new “Samsung Tablet 2.0” initiative, said Ryan Yang, assistant product manager of Samsung Taiwan’s mobile communication team.
Samsung introduced four Galaxy-branded tablet models in Taiwan last year, but Yang said Samsung will cut its lineup this year to navigate a market that has been eroded by big-screen phones.
“We will try to keep away from a price war in the low-end segment and seek product differentiation through software and hardware designs,” Yang said at the launch of the Tab A in Taipei.
“For the high-end market, we plan to strengthen our existing superior features such as a thinand-lightweight appearance and a high-quality display,” he said, adding that Samsung regained the title of Taiwan’s top tablet vendor in February and March.
The Tab A is equipped with a 64-bit 1.2GHz quad-core processor, 2GB of RAM, 16GB of storage capacity, a 5-megapixel rear camera with autofocus, a 2-megapixel front camera and the Android 5.0 operating system.
The entry-level tablet also comes with S Pen, a digital pen that works with an active digitizer to enable pressure-sensitive writing or drawing on the screen, which had been pre-loaded previously only in Samsung’s high-end handsets.
The Tab A will be available in early May at a starting price of NT$8,990 (US$294) for an 8-inch Wi-Fi model and NT$10,900 for a 9.7-inch Wi-Fi model.
In comparison, Apple Inc.’ s 7.9-inch iPad mini 3 starts from NT$12,900 for a 16GB Wi- Fi model and the 9.7-inch iPad Air 2 starts from NT$15,900 for a 16GB Wi-Fi model.