GoPro announces plan to buy virtual reality firm Kolor
The company that makes the popular GoPro cameras announced plans Tuesday to buy Kolor, a French-based firm specializing in virtual reality and other video technologies.
Kolor is known for “spherical media” technology which enables video and television images to be displayed on a globelike device.
Terms of the deal were not disclosed.
Kolor employees will join GoPro and will maintain operations at their headquarters in Savoie, France, according to a statement from California-based GoPro.
Kolor has been part of an alliance aimed at developing future television technologies that give viewers a panoramic or virtual reality perspective. Some of those images were displayed at this year’s Consumer Electronics Show in Las Vegas.
It uses “image- stitching” technology to combine multiple photographs or videos to produce high-resolution panoramic or spherical content that can be shown on a variety of devices or screens.
The companies said in a statement that spherical media “enables a range of immersive viewing experiences and is an essential building block of virtual reality, a technology poised to transform entertainment, education and other industries.”
“We are excited to welcome Kolor to GoPro,” said Nicholas Woodman, GoPro’s founder and chief executive.
“GoPro’s capture devices and Kolor’s software will combine to deliver exciting and highly accessible solutions for capturing, creating and sharing spherical content.”