TÜV Rheinland teams up with Basemark to provide performance certification
The TÜV Rheinland Group, a global leader in safety testing and certification services with nearly 20,000 employees in 69 countries under its payroll, is joining force with Basemark, a benchmark developer well-known worldwide, as enhances its strength in the evaluation of service quality and end user experience.
TÜV’s new cooperation with Basemark is borne out of the need for more advanced evaluation of user experience in arguably the fastest growing consumer market: smart devices.
The alliance with Basemark provided TÜV with “the unique ability to offer onestop testing service, combining all that matters to our customers: performance, safety, reliability and ergonomics," said Uwe Halstenbach, managing director of TÜV Rheinland Taiwan.
“We see a lot of new demands, a lot of new products coming up like smartphones, tablets, notebooks and also PCs,” Halstenbach said. To evaluate the user experience of a smartphone, for example, the firm has to test a wide range of features from the chemicals used in the case to the display, the acoustics, the battery life and the user interface of the product. Evaluations are needed also for “inside qualities” such as the GPU, CPU, memory, speed, start-up time, etc., Halstenbach said.
Since the different calculation methods can put different chips on top in the performance evaluation, it is vital to ensure TÜV Rheinland uses a method that truly reflects the user experience. “It is very important to find a partner that is objective and not preferring one chip manufacturer over another,” Halstenbach said. “There we need Basemark’s benchmarking services because it requires ... knowledge and independence to calculate the performance of processors.”
The benchmarking services provided by firms such as Basemark have become so relevant in the market that some smartphone manufacturers are now trying cheat benchmarking software by overclocking or remove certain limits in their devices to speed up their processor when the devices detect they are running such software. “It shows how important benchmarking has become. Manufacturers take so much care they even try to cheat the system,” Halstenbach said. “That’s why we teamed up with Basemark. Instead of just buying the software from Basemark, we want to have close cooperation so we can modify the software” in order to outsmart cheaters to produce fair results.”
The partnership will also open TÜV Rheinland and Basemark to each oth- er’s client base. “There are a lot of new activities we will explore together,” Halstenbach said. “Smartphones and tablets are the beginning but there are a lot of opportunities coming up: virtual reality, cloud computing, the Internet of Things (IoT).”
“We are thoroughly excited about this partnership, because it opens a whole new category of product-quality testing,” said Tero Sarkkinen, founding CEO of Basemark Ltd. “Consumers, corporations and government purchasers can now also choose products based on how fast a device performs various tasks.”
“Basemark is a software company that provides objective and neutral evaluations of software,” said Tero. “Our core values are a bit the same as TÜV’s. Our mission is to advance the industry by providing an objective performance matrix that enables you to compare without the worry of misleading results.”
“We basically found each other as TÜV was starting to develop this area and was addressing the performance of these products,” Sarkkinen said. “It is quite natural for us to starting talking as we are the leaders in our fields. It has been a good cooperation from the beginning. We compliment each other.” Sarkkinen agreed that evaluating smart devices and computers is only the beginning of their alliance. “There will be more good things to come,” he said.
“We firmly believe that our partnership will result in better customer satisfaction,” said Sarkkinen. “This is just the beginning of what we can do together with TÜV Rheinland, and I look forward to building a wide-ranging partnership that results in a wealth of new services for our combined roster of customers. ”
“To get a gaming performance certification, the device needs to pass a series of game tests with a high enough frame rate. We provide this kind of testing, for example,” Sarkinnen added. Such gaming certification is important as in the market today the best gaming smart device can have 10 times the gaming performance of the worst product. “The performance differences are huge but consumers often do not have reliable information. Now they have our gaming performance certification for reference,” said Sarkkinen.
In addition to the alliance with Basemark, TÜV Rheinland also keeps a close eye on some new technologies such as the much-discussed 3D Printers, wearable devices, smart home technologies, green solutions, etc. At present, the TÜV Rheinland Green Product Mark is the first green product certification in the world that can be applied to wearable smart devices. Having previously released the first wearable device certification standard in the world, TÜV Rheinland is now spurring the development of green technology for wearable smart devices by continuing to raise product standards for the industry.
“Our core value is that technology should not harm the environment and human,” he continued. “Now we are going further. Not harming is not enough anymore. We also want to ensure the improvement of user experience and customer satisfaction.”
Uwe Halstenbach, managing director of TÜV Rheinland Taiwan, left, shakes hand with Tero Sarkkinen, founding CEO of Basemark Ltd., at the TÜV Rheinland Taiwan headquarters in Taipei on Wednesday, June 3.