TÜV Rhein­land teams up with Base­mark to pro­vide per­for­mance cer­ti­fi­ca­tion

The China Post - - TAIWAN BUSINESS - BY ALAN FONG

The TÜV Rhein­land Group, a global leader in safety testing and cer­ti­fi­ca­tion ser­vices with nearly 20,000 em­ploy­ees in 69 coun­tries un­der its pay­roll, is join­ing force with Base­mark, a bench­mark de­vel­oper well-known world­wide, as en­hances its strength in the eval­u­a­tion of ser­vice qual­ity and end user ex­pe­ri­ence.

TÜV’s new co­op­er­a­tion with Base­mark is borne out of the need for more ad­vanced eval­u­a­tion of user ex­pe­ri­ence in ar­guably the fastest grow­ing con­sumer mar­ket: smart de­vices.

The al­liance with Base­mark pro­vided TÜV with “the unique abil­ity to of­fer on­estop testing ser­vice, com­bin­ing all that mat­ters to our cus­tomers: per­for­mance, safety, re­li­a­bil­ity and er­gonomics," said Uwe Hal­sten­bach, man­ag­ing direc­tor of TÜV Rhein­land Tai­wan.

“We see a lot of new de­mands, a lot of new prod­ucts com­ing up like smartphones, tablets, note­books and also PCs,” Hal­sten­bach said. To eval­u­ate the user ex­pe­ri­ence of a smart­phone, for ex­am­ple, the firm has to test a wide range of fea­tures from the chem­i­cals used in the case to the dis­play, the acous­tics, the bat­tery life and the user in­ter­face of the prod­uct. Eval­u­a­tions are needed also for “in­side qual­i­ties” such as the GPU, CPU, mem­ory, speed, start-up time, etc., Hal­sten­bach said.

Since the dif­fer­ent cal­cu­la­tion meth­ods can put dif­fer­ent chips on top in the per­for­mance eval­u­a­tion, it is vi­tal to en­sure TÜV Rhein­land uses a method that truly re­flects the user ex­pe­ri­ence. “It is very im­por­tant to find a part­ner that is ob­jec­tive and not pre­fer­ring one chip man­u­fac­turer over an­other,” Hal­sten­bach said. “There we need Base­mark’s bench­mark­ing ser­vices be­cause it re­quires ... knowl­edge and in­de­pen­dence to cal­cu­late the per­for­mance of pro­ces­sors.”

The bench­mark­ing ser­vices pro­vided by firms such as Base­mark have be­come so rel­e­vant in the mar­ket that some smart­phone man­u­fac­tur­ers are now try­ing cheat bench­mark­ing soft­ware by over­clock­ing or re­move cer­tain lim­its in their de­vices to speed up their pro­ces­sor when the de­vices de­tect they are run­ning such soft­ware. “It shows how im­por­tant bench­mark­ing has be­come. Man­u­fac­tur­ers take so much care they even try to cheat the sys­tem,” Hal­sten­bach said. “That’s why we teamed up with Base­mark. In­stead of just buy­ing the soft­ware from Base­mark, we want to have close co­op­er­a­tion so we can mod­ify the soft­ware” in or­der to out­smart cheaters to pro­duce fair re­sults.”

The part­ner­ship will also open TÜV Rhein­land and Base­mark to each oth- er’s client base. “There are a lot of new ac­tiv­i­ties we will ex­plore to­gether,” Hal­sten­bach said. “Smartphones and tablets are the be­gin­ning but there are a lot of op­por­tu­ni­ties com­ing up: vir­tual re­al­ity, cloud com­put­ing, the In­ter­net of Things (IoT).”

“We are thor­oughly ex­cited about this part­ner­ship, be­cause it opens a whole new cat­e­gory of prod­uct-qual­ity testing,” said Tero Sarkki­nen, found­ing CEO of Base­mark Ltd. “Con­sumers, cor­po­ra­tions and gov­ern­ment pur­chasers can now also choose prod­ucts based on how fast a de­vice per­forms var­i­ous tasks.”

“Base­mark is a soft­ware com­pany that pro­vides ob­jec­tive and neu­tral eval­u­a­tions of soft­ware,” said Tero. “Our core val­ues are a bit the same as TÜV’s. Our mission is to ad­vance the in­dus­try by pro­vid­ing an ob­jec­tive per­for­mance ma­trix that en­ables you to com­pare with­out the worry of mis­lead­ing re­sults.”

“We ba­si­cally found each other as TÜV was start­ing to de­velop this area and was ad­dress­ing the per­for­mance of th­ese prod­ucts,” Sarkki­nen said. “It is quite nat­u­ral for us to start­ing talk­ing as we are the lead­ers in our fields. It has been a good co­op­er­a­tion from the be­gin­ning. We com­pli­ment each other.” Sarkki­nen agreed that eval­u­at­ing smart de­vices and com­put­ers is only the be­gin­ning of their al­liance. “There will be more good things to come,” he said.

“We firmly be­lieve that our part­ner­ship will re­sult in bet­ter cus­tomer sat­is­fac­tion,” said Sarkki­nen. “This is just the be­gin­ning of what we can do to­gether with TÜV Rhein­land, and I look for­ward to build­ing a wide-rang­ing part­ner­ship that re­sults in a wealth of new ser­vices for our com­bined ros­ter of cus­tomers. ”

“To get a gam­ing per­for­mance cer­ti­fi­ca­tion, the de­vice needs to pass a se­ries of game tests with a high enough frame rate. We pro­vide this kind of testing, for ex­am­ple,” Sarkin­nen added. Such gam­ing cer­ti­fi­ca­tion is im­por­tant as in the mar­ket to­day the best gam­ing smart de­vice can have 10 times the gam­ing per­for­mance of the worst prod­uct. “The per­for­mance dif­fer­ences are huge but con­sumers of­ten do not have re­li­able in­for­ma­tion. Now they have our gam­ing per­for­mance cer­ti­fi­ca­tion for ref­er­ence,” said Sarkki­nen.

In ad­di­tion to the al­liance with Base­mark, TÜV Rhein­land also keeps a close eye on some new tech­nolo­gies such as the much-dis­cussed 3D Prin­ters, wear­able de­vices, smart home tech­nolo­gies, green so­lu­tions, etc. At present, the TÜV Rhein­land Green Prod­uct Mark is the first green prod­uct cer­ti­fi­ca­tion in the world that can be ap­plied to wear­able smart de­vices. Hav­ing pre­vi­ously re­leased the first wear­able de­vice cer­ti­fi­ca­tion stan­dard in the world, TÜV Rhein­land is now spurring the devel­op­ment of green tech­nol­ogy for wear­able smart de­vices by con­tin­u­ing to raise prod­uct stan­dards for the in­dus­try.

“Our core value is that tech­nol­ogy should not harm the en­vi­ron­ment and hu­man,” he con­tin­ued. “Now we are go­ing fur­ther. Not harm­ing is not enough any­more. We also want to en­sure the im­prove­ment of user ex­pe­ri­ence and cus­tomer sat­is­fac­tion.”

Uwe Hal­sten­bach, man­ag­ing direc­tor of TÜV Rhein­land Tai­wan, left, shakes hand with Tero Sarkki­nen, found­ing CEO of Base­mark Ltd., at the TÜV Rhein­land Tai­wan head­quar­ters in Taipei on Wed­nes­day, June 3.

Newspapers in English

Newspapers from Taiwan

© PressReader. All rights reserved.