Google rolls out childfriendly apps in Tai­wan

The China Post - - TAIWAN BUSINESS -

Google Inc. launched a new sec­tion in its Google Play app store in Tai­wan Mon­day that is de­signed to help par­ents find ap­pro­pri­ate apps, games, books, movies and other dig­i­tal con­tent for their chil­dren.

Lo­cal vis­i­tors to Google Play’s home­page can now tap a “fam­ily star” but­ton that will bring them to the new sec­tion of fam­ily-friendly apps that can be browsed by age range and let par­ents know which con­tent in­cludes ad­ver­tis­ing, Google said.

About 30 per­cent of all app users on the Google Play store are par­ents of chil­dren who are 12 years old or younger, ac­cord­ing to the U.S. search en­gine.

“Google is sparing no ef­fort to build a Web­based con­tent plat­form that is ap­pro­pri­ate for fam­i­lies,” Google Tai­wan Man­ag­ing Direc­tor Chien Lee-feng said at a press event held jointly with the Child Wel­fare League Foun­da­tion.

Un­veiled glob­ally at Google’s an­nual de­vel­oper con­fer­ence May 28, the fam­ily-friendly up­date is part of the com­pany’s ini­tia­tive to build a more per­son­al­ized user ex­pe­ri­ence in the Google Play app store and play a big­ger role in de­ter­min­ing who is reached by soft­ware or apps.

Tai­wan is one of the top five mar­kets of the Google Play app store by rev­enue, helped by the in­creas­ing pop­u­lar­ity of smartphones, which in turn has led to strong de­mand for mo­bile games, ac­cord­ing to Google.

In a sur­vey re­leased Mon­day by the Child Wel­fare League Foun­da­tion on lo­cal chil­dren’s us­age of the In­ter­net, 57.4 per­cent of the re­spon­dents said they have their own com­put­ers and 47.9 per­cent have their own smartphones.

Tai­wanese chil­dren are us­ing 3C prod­ucts mostly for brows­ing photo and video web­sites (93 per­cent), fol­lowed by play­ing games (81.7 per­cent) and vis­it­ing so­cial net­work­ing sites (80.6 per­cent), the sur­vey found.

Some 34.1 per­cent of the re­spon­dents said they have ac­cessed porno­graphic or vi­o­lent con­tent when us­ing 3C prod­ucts, while 12.2 per­cent said they have searched for such con­tent.

The sur­vey was con­ducted be­tween Dec. 22 last year and Jan. 20 this year among fifth- and six­th­grade stu­dents in el­e­men­tary schools, with 1,440 valid sam­ples ob­tained. It had a mar­gin of er­ror of plus or mi­nus 3.0 per­cent­age points and a 97 per­cent con­fi­dence level.

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