20 ven­dors show­case wares at New Zealand Food Fes­ti­val

The China Post - - TAIWAN BUSINESS -

The New Zealand Food Fes­ti­val, or­ga­nized by the New Zealand Com­merce and In­dus­try Of­fice (NZCIO), was held at the Taipei Grand Ho­tel Taipei re­cently, bring­ing to­gether 20 well-known lo­cal food im­porters to show­case New Zealand pro­duce such as New Zealand milk, bou­tique ice cream, wine, beef, ap­ples, mussels, av­o­cado oil, nat­u­ral sea salt and juice, ac­cord­ing to a press re­lease from the NZCIO.

NZCIO Direc­tor Si’alei van Toor opened the fes­ti­val by high­light­ing the ap­peal New Zealand food and bev­er­ages have for in­ter­na­tional con­sumers: “New Zealand’s won­der­ful nat­u­ral en­vi­ron­ment and the New Zealand spirit of culi­nary in­no­va­tion all com­bine to make New Zealand a food and wine lover’s par­adise.”

“New Zealand’s trad­ing re­la­tion­ship with Tai­wan has been trans­formed by the Agree­ment be­tween New Zealand and the Sep­a­rate Cus­toms Ter­ri­tory of Tai­wan, Penghu, Kin­men, and Matsu on Eco­nomic Co­op­er­a­tion (ANZTEC),” van Toor said, not­ing that “since the ANZTEC was signed in 2013, tar­iffs on most of New Zealand’s ex­ports to Tai­wan have been re­duced or elim­i­nated, giv­ing New Zealand prod­ucts a pref­er­en­tial price point. The re­sult­ing growth in New Zealand ex­ports to Tai­wan has made it New Zealand’s eighth largest ex­port mar­ket.”

NZCIO Trade Devel­op­ment Direc­tor Dean Preb­ble added that agri­cul­tural pro­duce, fish­ing and dairy prod­ucts have long been the main­stay of New Zealand ex­ports. The New Zealand agri­cul­tural sec­tor is also unique in that it ex­ports more than half of what it pro­duces and so is very keen on main­tain­ing the high­est pos­si­ble stan­dards of food qual­ity and safety, said Preb­ble.

The food trac­ing sys­tems New Zealand has in place are among the world’s most ad­vanced. “When shop­ping for New Zealand food and prod­ucts, con­sumers can rest as­sured they are pur­chas­ing the high­est qual­ity that is backed up by one of the world’s best trace­abil­ity sys­tems,” he said. New Zealand ex­porters and their as­so­ci­ated lo­cal im­porters will also be mak­ing their mark at the up­com­ing Taipei Food Show in late June, where they will be fur­ther pro­mot­ing New Zealand’s fine food prod­ucts this month.

A to­tal of 20 food dis­trib­u­tors and im­porters took part in the New Zealand Food Fes­ti­val this week, ac­cord­ing to NZCIO.

In ad­di­tion, for the third straight year, NZCIO has launched its an­nual “Buy New Zealand” cam­paign to pro­vide lo­cal im­porters, dis­trib­u­tors and re­tail­ers a joint pro­mo­tional plat­form for New Zealand prod­ucts. At this year’s pro­mo­tion, con­sumers who pur­chase des­ig­nated prod­ucts or food and bev­er­ages at par­tic­i­pat­ing re­tail­ers/out­lets can en­ter into the draw to win a two-per­son 5-day, 3-night trip to New Zealand val­ued at NT$96,800, in ad­di­tion to the chance to win Kiwi Box se­cret gifts (17 win­ners per month). For more info, visit: www.buynz.tw

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