20 vendors showcase wares at New Zealand Food Festival
The New Zealand Food Festival, organized by the New Zealand Commerce and Industry Office (NZCIO), was held at the Taipei Grand Hotel Taipei recently, bringing together 20 well-known local food importers to showcase New Zealand produce such as New Zealand milk, boutique ice cream, wine, beef, apples, mussels, avocado oil, natural sea salt and juice, according to a press release from the NZCIO.
NZCIO Director Si’alei van Toor opened the festival by highlighting the appeal New Zealand food and beverages have for international consumers: “New Zealand’s wonderful natural environment and the New Zealand spirit of culinary innovation all combine to make New Zealand a food and wine lover’s paradise.”
“New Zealand’s trading relationship with Taiwan has been transformed by the Agreement between New Zealand and the Separate Customs Territory of Taiwan, Penghu, Kinmen, and Matsu on Economic Cooperation (ANZTEC),” van Toor said, noting that “since the ANZTEC was signed in 2013, tariffs on most of New Zealand’s exports to Taiwan have been reduced or eliminated, giving New Zealand products a preferential price point. The resulting growth in New Zealand exports to Taiwan has made it New Zealand’s eighth largest export market.”
NZCIO Trade Development Director Dean Prebble added that agricultural produce, fishing and dairy products have long been the mainstay of New Zealand exports. The New Zealand agricultural sector is also unique in that it exports more than half of what it produces and so is very keen on maintaining the highest possible standards of food quality and safety, said Prebble.
The food tracing systems New Zealand has in place are among the world’s most advanced. “When shopping for New Zealand food and products, consumers can rest assured they are purchasing the highest quality that is backed up by one of the world’s best traceability systems,” he said. New Zealand exporters and their associated local importers will also be making their mark at the upcoming Taipei Food Show in late June, where they will be further promoting New Zealand’s fine food products this month.
A total of 20 food distributors and importers took part in the New Zealand Food Festival this week, according to NZCIO.
In addition, for the third straight year, NZCIO has launched its annual “Buy New Zealand” campaign to provide local importers, distributors and retailers a joint promotional platform for New Zealand products. At this year’s promotion, consumers who purchase designated products or food and beverages at participating retailers/outlets can enter into the draw to win a two-person 5-day, 3-night trip to New Zealand valued at NT$96,800, in addition to the chance to win Kiwi Box secret gifts (17 winners per month). For more info, visit: www.buynz.tw