Mes­sag­ing app Line launches dig­i­tal mu­sic stream­ing ser­vice in­side Ja­pan

The China Post - - WORLD BUSINESS -

Mo­bile mes­sag­ing gi­ant Line on Thurs­day launched a dig­i­tal mu­sic stream­ing ser­vice in Ja­pan, step­ping into a largely un­tapped mar­ket still dom­i­nated by sales of com­pact discs.

The new busi­ness — which comes weeks be­fore Ap­ple is ex­pected to en­ter the Ja­panese mar­ket with its own stream­ing ser­vice — of­fers un­lim­ited ac­cess to a col­lec­tion of more than 1.5 mil­lion songs for 1,000 yen (US$8) a month.

For those on a bud­get, a 500-yen fee buys 20 hours of lis­ten­ing time.

Line said it would ex­pand its mu­sic li­brary to 5 mil­lion tunes by the end of the year, and to 30 mil­lion in 2016.

The ser­vice will fea­ture top-sell­ing

artists, from Sam Smith to Michael Jack­son, as well as likes of Ja­panese diva Ayumi Ha­masaki and Korean band Big Bang.

Line Mu­sic said it plans to set up ac­counts for artists where they can send mes­sages and of­fer glimpse of their lives to their fans.

Ja­pan is the world’s sec­ond largest mu­sic mar­ket, es­ti­mated to be worth US$2.6 bil­lion in 2014, af­ter the US$4.8 bil­lion U.S. mar­ket, ac­cord­ing to the Record­ing In­dus­try As­so­ci­a­tion of Ja­pan.

“This part­ner­ship with Nike rep­re­sents a new par­a­digm in the struc­ture of our global mer­chan­dis­ing busi­ness,” said NBA Com­mis­sioner Adam Sil­ver.

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