Citi volunteers show love on Global Community Day
Since Taiwan’s demographic has changed in recent years with the population aging, care for the elderly has become a major humanitarian task for society. As part of Citi Taiwan’s annual Global Community Day (GCD), the company held a “Loving the Elderly, Walking and Having Fun Together” activity at Taipei Expo Park, on June 13. The event involved 300 elderly people who live on their own and are cared for by the Huashan Social Welfare Foundation. Citi volunteers organized six games for the elderly to enjoy a day of fun outdoors.
Spread love around Taiwan through
the GCD initiative
This is the 10th consecutive year that Citi Group has held GCD activities. This year, in 93 countries around the world, over 75,000 Citi volunteers took part in more than 1,200 events to show Citi’s passion for contributing to the community. In Taiwan, this year’s theme was “Cultivate Land, Farm and Life” to address widespread concerns about food safety and include eight events nationwide over three weeks that involved more than 2,000 volunteers.
Citibank Taiwan Chairman Victor Kuan said, “There have been a number of food safety issues in Taiwan in recent years, which makes us realize that we can only eat without worry if the sourced ingredients are natural and non-toxic. The root cause of the problem lies in the fact that just 0.5% of Taiwan’s agricultural land is organically farmed. To help remedy such a situation, we hope to create a virtuous cycle of environment, food and people. We intend to support farmers who insist on eco-friendly farming so as to restore the beautiful land of Taiwan.”
June 13: A fun sports day tailored
made for the elderly
“Loving the Elderly, Walking and Having Fun Together” was Citi Taiwan’s main event of this year’s GCD. Citi staff designed a series of fun-filled outdoor games for 300 elderly people who live alone in the Greater Taipei and Keelung areas. Citi organized a fun sports day so that the elderly could enjoy the sun, do light exercise and feel the warmth of being cared for by the community.
Accompanied by Chairman Kuan, President Christie Chang and numerous Citi volunteers, senior citizens had a great time participating in the games, which included night market favorites such as throwing basketballs and fishing for bottles. They enjoyed showing off their skills and won a variety of gifts that pleased and amused them.
June 13: A day out with disabled individuals in Pingtung and Chiayi
Citi volunteers also showed their love for people with intellectual disabilities in Pingtung and Chiayi counties. In Pingtung, Yunny Lee, Global Consumer Banking Country Business Manager, led more than 120 volunteers to Pingtung Christian Bethany Home (PCBH). They helped the disabled individuals, aged from 7 to 50, plant organic fruits and feed farm animals, while making use of their banking and marketing expertise to promote PCBH’s “Basket of Hope” project. This involves attracting more consumers to order the vegetables planted by the PCBH residents, which are grown without pesticides and chemical fertilizer.
Although more used to producing spreadsheets sitting at a computer, Citi staffers energetically helped out on the farm. Despite the sun beating down in southern Taiwan, Citi volunteers devoted a great deal of effort to pick corn and bamboo shoots. In addition, they helped harvest straw and feed the farm animals. Many of the children milked goats for the very first time and despite the mess this occasionally caused, their participation and laughter created a fantastic atmosphere.
In Chiayi, Citi volunteers visited Mindao Home to help those with intellectual disabilities to plant seedlings on an organic farm and produce organic mosquito repellent.
May 30 and June 6: Four events to support eco-friendly farming and
protect the environment
In addition, Citi volunteers traveled deep into the countryside to help organic farmers with their environmentally friendly work. These village farmers insist on adopting non-toxic farming methods to heal the land, as well as weeding by hand instead of spraying insecticides.
Increasing urbanization, spraying herbicides and spreading chemical fertilizers have damaged the eco-system. To turn the tide, volunteers helped the Songshan community in Taipei improve the environment by restoring terraced fields and planting tea trees, which creates a firm foundation for organic farming in the future.
On Basian Mountain, central Taiwan, 125 Citi volunteers manually removed 458 kilograms of invasive alien species, thereby reducing the threat to the eco-system. Citi volunteers of all ages and genders amply demonstrated the GCD spirit through their dedicated work. Co-organizers were really moved by such dedication and public spiritedness.