Ya­hoo launches apps for Ap­ple Watch in Tai­wan

The China Post - - TAIWAN BUSINESS -

Ya­hoo Inc. launched four apps de­signed for Ap­ple Inc.’s smart­watch in Tai­wan Mon­day as the search en­gine’s latest at­tempt to push its “mo­bile first” strat­egy.

The four free apps — in­clud­ing Ya­hoo Weather, Ya­hoo Sports Fan­tasy, Ya­hoo News Di­gest and Ya­hoo News Hong Kong — are re­designed and sim­pli­fied for the Ap­ple Watch, al­low­ing Ya­hoo to de­liver “a highly en­gag­ing and per­sonal ex­pe­ri­ence in a new way,” ac­cord­ing to the com­pany.

The Ya­hoo Weather app on Ap­ple Watch, for ex­am­ple, will fea­ture morn­ing up­dates and evening fore­casts through no­ti­fi­ca­tions on the watch’s graphic in­ter­face called “Glance.”

Fer­nando Del­gado, se­nior di­rec­tor of prod­uct man­age­ment who over­sees Ya­hoo apps, told a media brief­ing in Taipei that the de­sign of the Ap­ple Watch has inspired Ya­hoo to “reimag­ine mo­bile ser­vices” and con­sider how to in­te­grate mo­bile prod­ucts with in­no­va­tive tech­nol­ogy.

He said Ya­hoo will con­tinue to col­lect feed­back from users to de­ter­mine the next wave of apps that will be launched glob­ally, in­clud­ing Tai­wan.

Un­der Ya­hoo’s “mo­bile first” strat­egy that has been pro­moted by CEO Marissa Mayer since 2012, the num­ber of Ya­hoo’s mo­bile monthly ac­tive users has in­creased from 400 mil­lion in Novem­ber 2013 to around 600 mil­lion cur­rently, Del­gado said.

Ya­hoo’s rev­enues gen­er­ated from mo­bile de­vices grew by 61 per­cent year on-year to US$234 mil­lion in the first quar­ter of this year, while the com­pany’s mo­bile team has ex­panded from only 37 peo­ple in 2012 to over 500 peo­ple cur­rently, he said.

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