High-end wine, lifestyle monthly mag & web­site now in English, Chi­nese

The China Post - - LIFE -

A high- end monthly mag­a­zine and web­site avail­able in English and Chi­nese ti­tled “Le Pan” launched in France’s wine mecca Bordeaux on Mon­day at the world’s big­gest wine fair, Vin­expo.

Based in Hong Kong, the wine­fo­cused glossy will be des­tined for mon­eyed globe-trot­ters and is pub­lished by Conde Nast. It will be headed by Asia’s first Master of Wine, Jean­nie Cho Lee, re­flect­ing the re­gion’s grow­ing taste for wine and lux­ury liv­ing.

The Korean CEO did not give the size of the in­vest­ment in the mag­a­zine, which is ti­tled af­ter the Greek god of na­ture as well as its owner, Hong Kong busi­ness­man Pan Su­tong.

Dom­i­nated by wine con­tent, but also touch­ing on food, fash­ion and ar­chi­tec­ture, the large-for­mat mag­a­zine of 200 pages is des­tined to “so­phis­ti­cated” read­ers, said Lee, who won her wine ti­tle in 2008.

Six oth­ers wine mas­ters and wine spe­cial­ists are on the mag­a­zine’s ed­i­to­rial staff, which has 42 per­ma­nent con­trib­u­tors and aims to cover the world’s ma­jor wine re­gions with the ac­cent on rare vin­tages and lux­ury liv­ing.

It is owned by LPM Com­mu­ni­ca­tions Lim­ited, a sub­sidiary of the Goldin group headed by Pan, which has in­ter­ests in elec­tronic goods, real es­tate, horse-breed­ing, wine and fi­nan­cial ser­vices.

The mag­a­zine’s English- lan­guage edi­tion will be avail­able in 35 cities from New York to Napa, Lon­don, Paris and Mi­lan, with the Chi­nese edi­tion sold in 22 cities.

The web­site (www.lep­an­media. com) is to have a data­base in­clud­ing 10,000 wine re­views. The pa­per edi­tion will be avail­able also in first-class air­port lounges, top ho­tels, lead­ing wine shops and se­lect newsagents.


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