Go­goro re­leases pric­ing, bat­tery sta­tions

The China Post - - TAIWAN BUSINESS -

Go­goro Inc., a Tai­wanese startup founded by for­mer HTC Corp. (

) ex­ec­u­tives, an­nounced Wed­nes­day its pric­ing and bat­tery-swap­ping sta­tion net­work for its elec­tric scoot­ers as the com­pany aims to build smart ve­hi­cles for cities.

The Go­goro Smartscooter will be­gin de­liv­ery July 25, start­ing from NT$ 128,000 ( US$ 4,147), along with a monthly fee of NT$899 for an un­lim­ited bat­teryswap ser­vice, the com­pany said at a press event in Taipei.

Go­goro also an­nounced the oper­a­tions of 32 bat­tery-swap sta­tions at gas sta­tions and park­ing lots in Taipei and New Taipei, and said the num­ber is ex­pected to in­crease to over 70 by July 25 and to 150 by the end of this year.

“We have been very well re­ceived, “Go­goro co-founder and CEO Ho­race Luke ( ) said at the press event, adding that 97.4 per­cent of the 3,521 peo­ple who have tested the Smartscooter are sat­is­fied with the elec­tric ve­hi­cle.

Peng Ming-I ( ), vice pres­i­dent of mar­ket­ing at Go­goro, said he ex­pects his com­pany “not to make too much loss” in its first year of oper­a­tions be­cause run­ning such a new busi­ness model re­quires heavy in­vest­ment.

The big­gest in­vest­ment is to build the Go­goro Energy Net­work, a mod­u­lar bat­tery-swap­ping in­fra­struc­ture, with each bat­tery-swap­ping sta­tion cost­ing from “sev­eral hun­dred thou­sand” to “sev­eral mil- lion” Tai­wan dol­lars, depend­ing on the scale of in­stall­ment, Peng said.

Although the Smartscooter is priced higher than what Go­goro desr­cribed as “an av­er­age of NT$81,000” for a gas scooter, Peng said the to­tal cost of us­ing the Smartscooter for two years would be equiv­a­lent to that of a gas scooter be­cause of Go­goro’s pro­mo­tions and gov­ern­ment sub­si­dies for elec­tric ve­hi­cles.

Go­goro is aimed at build­ing a com­plete in­fra­struc­ture for the Smartscooter in Taipei and New Taipei in its ini­tial phase of de­vel­op­ment, and the com­pany has no near-term plans to ex­pand into more cities in Tai­wan or other coun­tries, Peng added.

Founded in 2011, Go­goro has re­ceived US$50 mil­lion in fund­ing from Tai­wanese en­tre­pre­neur Sa­muel Yin ( ) and HTC Chair­woman Cher Wang ( ).

In March this year, Go­goro an­nounced Taipei City and New Taipei as the pi­lot mar­kets for the Smartscooter and Go­goro Energy Net­work.

A to­tal of 5,011 elec­tric mo­tor­bikes were sold in Tai­wan last year, with China Mo­tor Corp.’s (CMC, ) e-mov­ing range dom­i­nat­ing the mar­ket with 4,563 units. Kwang Yang Mo­tor Co. ( ), Tai­wan’s largest mo­tor­cy­cle man­u­fac­turer, ranked sec­ond with 325 elec­tric mo­tor­bikes sold in 2014, fol­lowed by Sanyang Mo­tor Co.’s ( ) 111 units.


A model show­cases a Go­goro elec­tronic scooter in Taipei, yesterday. Go­goro Inc., a Tai­wanese startup founded by for­mer HTC Corp. ex­ec­u­tives an­nounced yesterday its pric­ing and bat­tery-swap­ping sta­tion net­work for the scoot­ers.

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