Mobile PCs brace for declining demand in IT market: GfK
Although the saturated Information technology (IT) market in Taiwan is continuing on a general downtrend, consumers are still buying mobile computers, German market research and advisory firm GfK Group said Wednesday.
According to GfK’s point-of-sales tracking, January to April this year saw the total value of Taiwan’s IT market down by 19 percent from a year earlier, while the sales volume was down to a lesser extent of 8 percent — an indication that the market has been cushioned some- what by lower price points.
“Taiwan’s IT market is considered mature, to a point where the penetration level of IT products has reached saturation,” said Cindy Li, managing director for GfK in Taiwan.
“However, consumer attraction toward portability and convenience has been fueling demand for mobile computers, in particular the ultrathin models,” she wrote in a report.
In terms of sales value, mobile computers, tablets and desktop computers are the top three revenue-generating products in Taiwan’s IT GfK.
While tablets and desktop computers reported significantly weakened sales volume by 36 percent and 25 percent, respectively, mobile computers — better-known as laptops — managed to buck this downtrend by selling 3 percent more in volume in the first four months of this year compared with the same period of last year, GfK said.
The research group noted that laptops are the biggest revenue contributor to the IT market in Taiwan, accounting for 42 percent of
to the total pie this year.
“The mobile computing market in Taiwan is likely to sustain its positive performance achieved from the beginning of the year, thanks to the rising popularity of the Ultrabook and entertainment models, which are anticipated to continue fueling growth,” said Li.
“Moving forward into the second half of the year, this growing product segment will take an even larger slice of Taiwan’s IT sector to replace the shrinking desktop computing and tablet markets,” she concluded.