Mo­bile PCs brace for de­clin­ing de­mand in IT mar­ket: GfK

The China Post - - TAIWAN BUSINESS -

Although the sat­u­rated In­for­ma­tion tech­nol­ogy (IT) mar­ket in Tai­wan is con­tin­u­ing on a gen­eral down­trend, con­sumers are still buy­ing mo­bile com­put­ers, Ger­man mar­ket re­search and ad­vi­sory firm GfK Group said Wed­nes­day.

Ac­cord­ing to GfK’s point-of-sales track­ing, Jan­uary to April this year saw the to­tal value of Tai­wan’s IT mar­ket down by 19 per­cent from a year ear­lier, while the sales vol­ume was down to a lesser ex­tent of 8 per­cent — an in­di­ca­tion that the mar­ket has been cush­ioned some- what by lower price points.

“Tai­wan’s IT mar­ket is con­sid­ered ma­ture, to a point where the pen­e­tra­tion level of IT prod­ucts has reached sat­u­ra­tion,” said Cindy Li, man­ag­ing di­rec­tor for GfK in Tai­wan.

“How­ever, con­sumer at­trac­tion to­ward porta­bil­ity and con­ve­nience has been fu­el­ing de­mand for mo­bile com­put­ers, in par­tic­u­lar the ul­tra­thin mod­els,” she wrote in a re­port.

In terms of sales value, mo­bile com­put­ers, tablets and desk­top com­put­ers are the top three rev­enue-gen­er­at­ing prod­ucts in Tai­wan’s IT GfK.

While tablets and desk­top com­put­ers re­ported sig­nif­i­cantly weak­ened sales vol­ume by 36 per­cent and 25 per­cent, re­spec­tively, mo­bile com­put­ers — bet­ter-known as lap­tops — man­aged to buck this down­trend by selling 3 per­cent more in vol­ume in the first four months of this year com­pared with the same pe­riod of last year, GfK said.

The re­search group noted that lap­tops are the big­gest rev­enue con­trib­u­tor to the IT mar­ket in Tai­wan, ac­count­ing for 42 per­cent of

sec­tor, ac­cord­ing

to the to­tal pie this year.

“The mo­bile com­put­ing mar­ket in Tai­wan is likely to sus­tain its pos­i­tive per­for­mance achieved from the be­gin­ning of the year, thanks to the ris­ing pop­u­lar­ity of the Ul­tra­book and en­ter­tain­ment mod­els, which are an­tic­i­pated to con­tinue fu­el­ing growth,” said Li.

“Mov­ing for­ward into the sec­ond half of the year, this grow­ing prod­uct seg­ment will take an even larger slice of Tai­wan’s IT sec­tor to re­place the shrink­ing desk­top com­put­ing and tablet mar­kets,” she con­cluded.

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