The Apple Watch to hit local market on June 26
The Apple Watch is set to be unveiled in Taiwan on June 26, with 10 deluxe-class stores that will be selling the latest innovation around the island.
The watch will be sold only on Apple’s online store and at selected distributors such as Studio A and Express Infotech Co. (
), a distributor of Far EasTone Telecommunications Co. Ltd. (
). Four of the 10 stores selling the watch are reportedly owned by Express Infotech.
Apple is not partnering with any telecommunications operators to sell the Apple Watch anywhere in the world. However, local telecom companies are still trying to cut deals with Apple.
For those who want to make purchases online, consumers will be able to go to Apple Stores to make payments and pick up their products. The service is available in the U.S., mainland China and Hong Kong, but is expected to be offered in more regions in the future.
There are currently three versions of the Apple Watch, namely the aluminum case Watch Sport, stainless steel Watch, and 18-Karat gold case Watch Edition. Each ver- sion comes with between 8 to 20 models. Two size choices are available: 38 mm and 42 mm.
Official prices in Taiwan haven’t yet been revealed.
Apple’s Intention to Go
Douglas Hsu ( ), chairman of Far EasTone Telecommunications, said yesterday that since the Apple Watch is designed for West- erners, its bulky size might not be suitable for Asians. They don’t need such large wearable devices, Hsu said.
Hsu made the comment when he attended a Far Eastone Telecommunications investor conference, where he wore a wristband produced by Xiaomi. The device is not good enough either, since it is not waterproof and cannot record data when one swims to exercise in the pool, according to the chairman, who said there should be “more variety” in wearable devices.
Hsu also revealed that two years ago Apple expressed the intention to sell the Apple Watch at the “best place” in Far Eastern Group’s department stores. It was indicative of Apple’s plan to position Apple Watch as a luxury product.
The Apple Watch’s launch
is expected to herald a booming wearable device market. Besides Taiwan, the watch will also hit the market on June 26 in some other countries including South Korea, Italy, Spain and Mexico.
The watch is already available for purchase in Apple’s retail stores in the U.S., Canada, Japan, and China. After unveiling the new product in October, Apple started to accept pre-orders on April 10.