AUO’s ul­tra-HD panel mar­ket share up in May

The China Post - - TAIWAN BUSINESS -

Tai­wan-based flat panel maker AU Op­tron­ics Corp. (AUO, ) en­joyed an in­crease in the global 4K ul­tra-high def­i­ni­tion dis­play mar­ket share in May, ac­cord­ing to a re­search re­port re­leased by Taipeibased mar­ket ad­vi­sory firm TrendForce Corp.

In the re­port, TrendForce said that AUO’s global 4K panel mar­ket share rose to 9 per­cent in May from 8 per­cent recorded in April. Mar­ket an­a­lysts said that the in­crease re­flected the Tai­wanese firm’s in­ten­si­fied ef­forts to pro­mote its ul­tra HD prod­ucts.

TrendForce said that Sam­sung Elec­tron­ics Co. of South Korea also wit­nessed its global mar­ket share of 4K dis­plays rise to 43 per­cent in May from April’s 35 per­cent, while China’s BOE Tech­nol­ogy Group Co. mar­ket share grew to 6 per­cent in May from 4 per­cent seen in April.

TrendForce said, how­ever, that In­nolux Corp. ( ), another Tai­wanese ma­jor flat panel sup­plier, and South Korea’s LG Dis­play Co., recorded lower ship­ments in May than a month ear­lier due to a de­cline in sales of 49-inch, 50-inch and 55-inch dis­plays.

The re­port did not give spe­cific num­bers on In­nolux’s and LGD’s sales and mar­ket shares.

In May, world­wide 4K panel ship­ments to­taled 3.1 mil­lion units, down 2 per­cent from April, as Chi­nese buy­ers slowed their pace in build­ing up in­ven­to­ries af­ter China’s May 1 La­bor Day hol­i­day.

Due to the lower ship­ments, the pen­e­tra­tion ra­tio of 4K pan­els in the global mar­ket fell to 13.6 per­cent in May from 14.4 per­cent recorded in April. The fig­ure still sur­passed 7.8 per­cent seen for the en­tire 2014 and 8.7 per­cent for the whole first quar­ter of this year, TrendForce said.

In May, 55-inch 4K pan­els served as the mar­ket main­stream, with a mar­ket share ris­ing to 31 per­cent from April’s 29 per­cent, while the mar­ket share of 49-inch 4K pan­els and 50-inch screens fell to 12 per­cent and 11.4 per­cent, re­spec­tively, from 15 per­cent and 14 per­cent, the re­port showed.

TrendForce said that a mar­ket trend for con­sumers to buy more 4K TVs re­mains un­changed and that it ex­pects the pen­e­tra­tion ra­tio of the pan­els is ex­pected to rise to 17 per­cent in 2015.

In May, global flat panel ship­ments to­taled 22.72 mil­lion units, up 4 per­cent from April and up 9 per­cent from a year ear­lier.

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