PChome ser­vice to be launched for for­eign na­tion­als: chair­man


PChome Online Chair­man Jan Hung- tze ( ) an­nounced yesterday plans to open online shop­ping ser­vices for both for­eign na­tion­als in Tai­wan and abroad on Ruten, Tai­wan’s largest online auc­tion site, at the com­pany’s share­hold­ers’ meet­ing.

Jan es­ti­mated that ser­vices for for­eign­ers will be launched in the first half of next year at the latest.

Ac­cord­ing to the chair­man, the e-com­merce in­dus­try will see a com­pound an­nual growth rate of be­tween 17 per­cent and 20 per­cent this year.

Jan main­tained a pos­i­tive out­look on the e-com­merce in­dus­try’s growth rate for the sec­ond half this year. “A ma­ture in­dus­try de­pends on busi­ness cy­cle growth, how­ever in de­vel­op­ing in­dus­tries,” re­fer­ring to the e-com­merce mar­ket in Tai­wan, “it re­quires pos­i­tive mo­men­tum,” he said.

Dur­ing the meet­ing, Jan also stated that PChome will be is­su­ing div­i­dends at 5.21 per­cent per stock share — a NT$4.52 cash div­i­dend and NT$0.69 stock div­i­dend.

Elec­tion re­sults for a di­rec­tor’s po­si­tion on the board were also an­nounced, with Rock Hsu’s (

) son Hsu Chieh-li ( ) suc­ceed­ing him.

While PChome’s Ruten is cur­rently in the process of ap­ply­ing for IPO in Tai­wan, Jan stated that as the ap­pli­ca­tion process in Tai­wan is time-con­sum­ing, Ruten will not be able to hit the mar­ket yet this year.

For­eign Out­reach

Jan also re­ported on PChome’s progress in go­ing global. Cur­rently, Jan pointed out the dif­fi­cul­ties in ad­vanc­ing into the South­east Asian mar­kets. “It is al­ready quite chal­leng­ing en­ter­ing Thai­land’s mar­kets alone.” Jan said, but he is also op­ti­mistic and hopes to see re­sults by the end of the year.

He stated that he is op­ti­mistic and hopes scores of busi­nesses will en­ter the e-com­merce mar­ket to en­er­gize de­vel­op­ments in the in­dus­try

”This means there will be more in­vest­ment and com­pe­ti­tion,” Jan said, but pointed out such an en­vi­ron­ment is healthy for the bloom­ing e-com­merce mar­ket. He is con­fi­dent about PChome’s own com­pet­i­tive­ness.

Up­com­ing New Ser­vices for


New ser­vices are set to be added onto PChome’s plat­form, rang­ing from sav­ing and trans­fer­ring credit, thanks to the break­through in the Leg­isla­tive Yuan, as the new­est bills stream­lin­ing third­party pay­ments were passed this year, Jan said.

In re­sponse to ru­mors of PChome look­ing to ap­ply for at least two third-party pay­ment per­mits, Jan stated that the com­pany is head­ing to­wards open­ing up more than one pay­ment plat­forms. Apart from PChome Pay ( ), other per­mit ap­pli­ca­tions and de­tails will be up for dis­cus­sion with the board of di­rec­tors.

“As of now, we’re work­ing to­wards in­creas­ing our cap­i­tal to meet the re­quire­ments,” Jan said, “PChome Pay’s four largest share­hold­ers in­clude PChome, PC­s­tore, Ruten and Acer. Apart from meet­ing the re­quire­ments for in­vest­ment, we also have to hold a board meet­ing to fi­nal­ize de­ci­sions as well.”

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