US food set to join Taipei food show

The China Post - - LOCAL - BY JOSEPH YEH

Amer­i­can agri­cul­tural and food prod­ucts will be show­cased at the up­com­ing an­nual 2015 Taipei In­ter­na­tional Food Show (TIFS) kick­ing off to­mor­row at the Nan­gang Ex­hi­bi­tion Hall, the Amer­i­can In­sti­tute in Tai­wan (AIT) an­nounced yesterday.

In a re­leased state­ment, the AIT’s Agri­cul­tural Trade Of­fice (ATO) said it wel­comes Tai­wanese agri­cul­tural and food ser­vice buy­ers to visit the USA Pav­il­ion at the show to be held from Wed­nes­day to Satur­day.

The USA Pav­il­ion is the largest in­ter­na­tional pav­il­ion, en­com­pass­ing 74 booths with more than 20 ex­hibitors, ac­cord­ing to the ATO.

“To tap into Tai­wan’s grow­ing de­mand for nat­u­ral food prepa­ra­tion, the U.S. ex­hibits fea­ture fresh pota­toes, bar­ley flake, gin­seng, or­ganic soy sauce, sugar-free breath mints, and var­i­ous dairy prod­ucts,” it said.

Ac­cord­ing to the U.S. Cen­sus Bureau Trade Data, U.S. high-value agri­cul­tural ex­ports to Tai­wan hit an all-time high in 2014, reach­ing nearly US$1.4 bil­lion.

This year the Cal­i­for­nia Milk Ad­vi­sory Board, the Idaho Potato Com­mis­sion, the United Dairy­men of Idaho, the U.S. Soy­bean Ex­port Coun­cil, and the Wis­con­sin Gin­seng Board will lead del­e­ga­tions to ex­hibit new prod­ucts, pro­vide sam­ples, and con­nect with po­ten­tial buy­ers at the show.

In ad­di­tion, the U.S. Meat Ex­port Fed­er­a­tion will in­vite culi­nary tal­ents to demon­strate high-qual­ity U.S. meat and fu­sion cook­ing styles. In­dus­try buy­ers are welcome to watch the demon­stra­tions and ex­plore new busi­ness op­por­tu­ni­ties.

Fol­low­ing the TIFS, the ATO said it will part­ner with the Far Eastern Group’s re­tail sec­tor, city’su­per, to or­ga­nize an Amer­i­can Food Fes­ti­val through­out its six stores in Tai­wan from July 1-21.

The Amer­i­can Food Fes­ti­val pro­mo­tion will fea­ture hun­dreds of U.S. food and bev­er­age prod­ucts, in­clud­ing dried food prod­ucts, fresh pro­duce, and seafood.

More than 40 brand-new U.S. food prod­ucts will be in­tro­duced to the Tai­wan mar­ket through the pro­mo­tion. Con­sumers will also get a chance to join the lucky draw and win the grand prize — a roundtrip flight ticket from Taipei to the United States.

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