US food set to join Taipei food show
American agricultural and food products will be showcased at the upcoming annual 2015 Taipei International Food Show (TIFS) kicking off tomorrow at the Nangang Exhibition Hall, the American Institute in Taiwan (AIT) announced yesterday.
In a released statement, the AIT’s Agricultural Trade Office (ATO) said it welcomes Taiwanese agricultural and food service buyers to visit the USA Pavilion at the show to be held from Wednesday to Saturday.
The USA Pavilion is the largest international pavilion, encompassing 74 booths with more than 20 exhibitors, according to the ATO.
“To tap into Taiwan’s growing demand for natural food preparation, the U.S. exhibits feature fresh potatoes, barley flake, ginseng, organic soy sauce, sugar-free breath mints, and various dairy products,” it said.
According to the U.S. Census Bureau Trade Data, U.S. high-value agricultural exports to Taiwan hit an all-time high in 2014, reaching nearly US$1.4 billion.
This year the California Milk Advisory Board, the Idaho Potato Commission, the United Dairymen of Idaho, the U.S. Soybean Export Council, and the Wisconsin Ginseng Board will lead delegations to exhibit new products, provide samples, and connect with potential buyers at the show.
In addition, the U.S. Meat Export Federation will invite culinary talents to demonstrate high-quality U.S. meat and fusion cooking styles. Industry buyers are welcome to watch the demonstrations and explore new business opportunities.
Following the TIFS, the ATO said it will partner with the Far Eastern Group’s retail sector, city’super, to organize an American Food Festival throughout its six stores in Taiwan from July 1-21.
The American Food Festival promotion will feature hundreds of U.S. food and beverage products, including dried food products, fresh produce, and seafood.
More than 40 brand-new U.S. food products will be introduced to the Taiwan market through the promotion. Consumers will also get a chance to join the lucky draw and win the grand prize — a roundtrip flight ticket from Taipei to the United States.