El Salvador food products receive warm response at fair
Ambassador of El Salvador Marta Chang de Tsien says El Salvador can address specific market niches beyond traditional agricultural industries
The Taipei International Food Show (Food Taipei, 台北國際食品展覽會) kicked off yesterday in Taipei and will run until June 27. Thousands of business professionals, shop owners, retailers, suppliers and vendors are expected to attend the exhibition, and visit in particular the pavilion of El Salvador where quality food products and lessons on rich food culture can be appreciated.
A Strong Agro-industrial Sector
Ambassador of El Salvador Marta Chang de Tsien said that her country is a regional leader in the production and export of juices and snacks. El Salvador has for sure a proven track record in attracting investment in this area and offers opportunities for the establishment of food production, processing and distribution centers for export. The country also has complementary industries in areas such as packaging and process technology, among others.
With its ideal location for the production and processing of food, El Salvador can address specific market niches beyond traditional agricultural industries, according to the ambassador, who notes that El Salvador enjoys “preferential access to various international markets.” According to PROESA, the Export and Investment Promotion Agency of El Salvador, El Salvador has signed several trade agreements that provide preferential access to major markets in America, Europe and Asia, representing a potential market of 1.2 billion consumers.
Setting Right Foot in Asia
The Free Trade Agreement (FTA) between Taiwan and El Salvador, in particular, has helped increase bilateral business in recent years. Among other benefits, President of Shuchil Matilde de Palomo pointed out to the benefits of lower taxes for Salvadorian exports.
Many other Salvadorian businesspeople agree that Taiwan is a key market and that it can act as a springboard to other Asian markets. Oscar Navas, general manager of Expronav, has come to Taiwan twice and said that Taiwan provides an “excellent business opportunity.” Moreover, Rhina Rehmann, general manager of Hacienda Los Nacimientos, who has been to Taiwan three times, also believes that Taiwan is an important market.
Cecilia Gonzalez, fairs and mission advisor for the Export and Investment Promotion Agency of El Salvador, agreed and noted how some exhibitors have been to Taiwan more than six times to survey the market. A good example is S&P Coffee President Roberto Salaverria who showed how important Taiwan is to his company by wanting to stay in here for around a month to better understand the local culture.
The various Salvadorian companies also want to introduce a wide range of products. Gonzalez noted that Central America is known for its coffee and that they also export cocoa and seafood. Hacienda Los Nacimientos produces natural indigo powder and Rosa de Jamaica extract.
Moreover, Expronav offers various tropical foods such as healthy moringa powder and organic sesame seeds. S&P Coffee aims to introduce high-quality specialty coffee and Shuchil has USDA Organic-certified natural teas.
As these products strive to bring the best of El Salvador to the world, be sure to check out the El Salvador booth, which has many culinary treats ranging from exotic noni juice to artisanal tea and coffee.