El Salvador food prod­ucts re­ceive warm re­sponse at fair


Am­bas­sador of El Salvador Marta Chang de Tsien says El Salvador can ad­dress spe­cific mar­ket niches be­yond tra­di­tional agri­cul­tural in­dus­tries

The Taipei In­ter­na­tional Food Show (Food Taipei, 台北國際食品展覽會) kicked off yesterday in Taipei and will run un­til June 27. Thou­sands of busi­ness pro­fes­sion­als, shop own­ers, re­tail­ers, sup­pli­ers and ven­dors are ex­pected to at­tend the ex­hi­bi­tion, and visit in par­tic­u­lar the pav­il­ion of El Salvador where qual­ity food prod­ucts and lessons on rich food cul­ture can be ap­pre­ci­ated.

A Strong Agro-in­dus­trial Sec­tor

Am­bas­sador of El Salvador Marta Chang de Tsien said that her coun­try is a re­gional leader in the pro­duc­tion and ex­port of juices and snacks. El Salvador has for sure a proven track record in at­tract­ing in­vest­ment in this area and of­fers op­por­tu­ni­ties for the es­tab­lish­ment of food pro­duc­tion, pro­cess­ing and dis­tri­bu­tion cen­ters for ex­port. The coun­try also has com­ple­men­tary in­dus­tries in ar­eas such as pack­ag­ing and process tech­nol­ogy, among oth­ers.

With its ideal lo­ca­tion for the pro­duc­tion and pro­cess­ing of food, El Salvador can ad­dress spe­cific mar­ket niches be­yond tra­di­tional agri­cul­tural in­dus­tries, ac­cord­ing to the am­bas­sador, who notes that El Salvador en­joys “pref­er­en­tial ac­cess to var­i­ous in­ter­na­tional mar­kets.” Ac­cord­ing to PROESA, the Ex­port and In­vest­ment Pro­mo­tion Agency of El Salvador, El Salvador has signed sev­eral trade agree­ments that pro­vide pref­er­en­tial ac­cess to ma­jor mar­kets in Amer­ica, Europe and Asia, rep­re­sent­ing a po­ten­tial mar­ket of 1.2 bil­lion con­sumers.

Set­ting Right Foot in Asia

The Free Trade Agree­ment (FTA) be­tween Tai­wan and El Salvador, in par­tic­u­lar, has helped in­crease bi­lat­eral busi­ness in re­cent years. Among other ben­e­fits, Pres­i­dent of Shuchil Matilde de Palomo pointed out to the ben­e­fits of lower taxes for Sal­vado­rian ex­ports.

Many other Sal­vado­rian busi­ness­peo­ple agree that Tai­wan is a key mar­ket and that it can act as a spring­board to other Asian mar­kets. Os­car Navas, gen­eral man­ager of Ex­pronav, has come to Tai­wan twice and said that Tai­wan pro­vides an “ex­cel­lent busi­ness op­por­tu­nity.” More­over, Rhina Rehmann, gen­eral man­ager of Ha­cienda Los Nacimien­tos, who has been to Tai­wan three times, also be­lieves that Tai­wan is an im­por­tant mar­ket.

Ce­cilia Gon­za­lez, fairs and mis­sion ad­vi­sor for the Ex­port and In­vest­ment Pro­mo­tion Agency of El Salvador, agreed and noted how some ex­hibitors have been to Tai­wan more than six times to sur­vey the mar­ket. A good ex­am­ple is S&P Cof­fee Pres­i­dent Roberto Salaver­ria who showed how im­por­tant Tai­wan is to his com­pany by want­ing to stay in here for around a month to bet­ter un­der­stand the lo­cal cul­ture.

The var­i­ous Sal­vado­rian com­pa­nies also want to in­tro­duce a wide range of prod­ucts. Gon­za­lez noted that Cen­tral Amer­ica is known for its cof­fee and that they also ex­port co­coa and seafood. Ha­cienda Los Nacimien­tos pro­duces nat­u­ral indigo pow­der and Rosa de Ja­maica ex­tract.

More­over, Ex­pronav of­fers var­i­ous trop­i­cal foods such as healthy moringa pow­der and or­ganic sesame seeds. S&P Cof­fee aims to in­tro­duce high-qual­ity spe­cialty cof­fee and Shuchil has USDA Or­ganic-cer­ti­fied nat­u­ral teas.

As these prod­ucts strive to bring the best of El Salvador to the world, be sure to check out the El Salvador booth, which has many culi­nary treats rang­ing from ex­otic noni juice to ar­ti­sanal tea and cof­fee.

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