In­sta­gram tar­gets real-time events in Twit­ter chal­lenge

The China Post - - LIFE GUIDE POST -

In­sta­gram on Tues­day be­gan let­ting users easily tune into hot top­ics of the mo­ment as the Face­book-owned im­age shar­ing ser­vice stepped squarely into Twit­ter’s do­main.

Up­dated ver­sions of In­sta­gram ap­pli­ca­tions re­leased in the United States for mo­bile de­vices pow­ered by Ap­ple or An­droid soft­ware boasted Ex­plore pages com­plete with trend­ing top­ics and places.

“The new Ex­plore now sur­faces trends as they emerge in re­al­time, con­nect­ing you to events and con­ver­sa­tions both near you and around the globe,” the In­sta­gram team said in a blog post.

“We’ll work to bring it to the rest of the world af­ter we fine-tune the ex­pe­ri­ence and set it up to work well in other coun­tries.”

More than 70 mil­lion photos and videos are posted daily at In­sta­gram, mak­ing it likely there will be im­agery re­lated to at­ten­tion-grab­bing events, ac­cord­ing to the ser­vice.

Twit­ter rose to promi­nence on its ser­vice that lets peo­ple share pic­tures, video snip­pets, and com­ments about hap­pen­ings or hot top­ics in real time.

In­sta­gram said that Ex­plore pages will fea­ture cu­rated col­lec­tions from “in­ter­est­ing ac­counts” such as those of mu­si­cians or ex­treme ath­letes or fo­cused on po­ten­tially com­pelling places.

Search has un­der­gone a “dra­matic” up­grade in the latest ver­sion of the ap­pli­ca­tion, ac­cord­ing to In­sta­gram.

The chal­lenge to Twit­ter came as the one-to-many mes­sag­ing ser­vice based in San Fran­cisco searched for a new chief ex­ec­u­tive ca­pa­ble of spurring both growth and rev­enue.

Twit­ter said Mon­day it would only con­sider chief ex­ec­u­tive can­di­dates who can com­mit full-time to the com­pany, sig­nal­ing that co­founder and in­terim head Jack Dorsey likely will not be picked.

Dorsey, in ad­di­tion to step­ping in for out­go­ing Twit­ter CEO Dick Cos­tolo, leads Square, a grow­ing mo­bile pay­ments com­pany.

“The search is pro­ceed­ing with a sense of ur­gency but the com­mit­tee will take the time nec­es­sary to find the right CEO to lead the next phase of Twit­ter’s growth,” Twit­ter said in a re­leased state­ment.

Newspapers in English

Newspapers from Taiwan

© PressReader. All rights reserved.