Ap­ple Watch likely to sell out lo­cally on launch day: re­tailer

The China Post - - TAIWAN BUSINESS -

Ap­ple Inc.’s first smart­watch may sell out in Tai­wan on Fri­day, the first day of sales in the lo­cal mar­ket, be­cause the sup­ply is lim­ited, a lo­cal re­tailer said.

The Ap­ple Watch went on sale at 11 a.m. Fri­day at 10 se­lect Ap­ple-au­tho­rized re­sellers in Taipei, New Taipei, Taichung and Kaoh­si­ung, but the to­tal num­ber of ini­tially avail­able units was es­ti­mated at only 1,000.

A sales rep­re­sen­ta­tive

of Data Ex­press In­fotech Co., one of Ap­ple’s main dis­trib­u­tors in Tai­wan, said the first batch may sell out on the launch day due to the lim­ited sup­ply.

A con­sumer sur­named Wang, 30, who was the first buyer of an Ap­ple Watch at a Data Ex­press store, said she be­gan to line up at 10 p.m. Thurs­day.

Wang said she thinks most Tai­wanese con­sumers are still un­cer­tain about whether they re­ally need the Ap­ple Watch, while oth­ers have pur­chased it from other mar­kets.

The smart­watch was launched in Tai­wan at a start­ing price of NT$11,500 (US$371) for the plas­tic Ap­ple Watch Sport and NT$17,900 for the steel- cased Ap­ple Watch.

The pre­mium Ap­ple Watch Edi­tion, crafted from cus­tom rose or yel­low 18-karat gold, is avail­able only at the Stu­dio A store in the Taipei 101 Mall and car­ries a price tag of NT$340,000 to NT$570,000.

(Left) Cus­tomers wait in line for the re­lease of the Ap­ple Watch in Taipei, yesterday. The Ap­ple Watch went on sale at 11 a.m. Fri­day at 10 se­lect Ap­ple-au­tho­rized re­sellers in Taipei, New Taipei, Taichung and Kaoh­si­ung, but the to­tal num­ber of ini­tially avail­able units was es­ti­mated at only 1,000.

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