Tay­lor Swift to stream only on Ap­ple in huge re­ver­sal from ‘boy­cott’

The China Post - - ARTS -

Pop su­per­star Tay­lor Swift said Thurs­day she would stream her latest al­bum only on Ap­ple, cap­ping an 180-de­gree about-turn af­ter she threat­ened a boy­cott.

The big loser in Swift’s rec­on­cil­i­a­tion with Ap­ple stands to be Spo­tify, the leader in the boom­ing sec­tor of stream­ing, which of­fers un­lim­ited, on- de­mand mu­sic.

Swift on Sun­day is­sued an open protest to Ap­ple over com­pen­sa­tion to artists on its up­com­ing stream­ing ser­vice, lead­ing the tech gi­ant to re­verse course and step up pay­ments.

In re­sponse, the 25- year- old singer, who had ini­tially threat­ened a boy­cott, said Thurs­day that she would stream her block­buster al­bum “1989” on Ap­ple Mu­sic.

“This is sim­ply the first time it’s felt right in my gut to stream my al­bum. Thank you, Ap­ple, for your change of heart,” Swift wrote on Twit­ter.

Swift last year pulled her en­tire cat­a­log from Spo­tify, an­gry at the Swedish com­pany’s free tier sup­ported by advertising.

The star­let streams most of her work on ri­val plat­forms such as Google Play and rap mogul Jay Z’s Tidal, but un­til now “1989” — by far the best-selling U.S. al­bum of the past year — was avail­able only on phys­i­cal copies or dig­i­tal down­loads.

In another sign that Ap­ple is in­vest­ing heav­ily in stream­ing, Phar­rell Wil­liams said that his new sin­gle would be re­leased ex­clu­sively on the ser­vice when it goes live on Tues­day.

Wil­liams, best known for the vi­ral hit “Happy,” re­leased a video on so­cial media to preview the song, en­ti­tled “Free­dom.”

Swift in­sisted that she had not en­tered any spe­cial deal with Ap­ple.

“In case you’re won­der­ing if this is some ex­clu­sive deal like you’ve seen Ap­ple do with other artists, it’s not,” she tweeted.

Swift had ini­tially lashed out at Ap­ple for not plan­ning to pay roy­al­ties to artists for streams dur­ing cus­tomers’ three- month trial pe­ri­ods.

She said that other artists were afraid to speak out for fear of in­cur­ring the wrath of Ap­ple, which en­joys ma­jor in­flu­ence in the mu­sic world through iTunes.

A se­nior Ap­ple ex­ec­u­tive within hours called Swift, who was in Am­s­ter­dam on a tour, and said the com­pany would com­pen­sate for songs at all stages of stream­ing.

Newspapers in English

Newspapers from Taiwan

© PressReader. All rights reserved.