Hawaii tourism aims to cap­i­tal­ize on ‘Juras­sic World’ fever

The China Post - - LOCAL -

The rep­re­sen­ta­tive of­fice of the Hawaii Tourism Au­thor­ity launched a se­ries of pro­mo­tional events in Tai­wan on Fri­day to cap­i­tal­ize on the pop­u­lar­ity of the block­buster movie “Juras­sic World,” shot in the Hawai­ian is­land of Kauai.

As part of its Hawaii Tourism Tai­wan mar­ket­ing cam­paign, the of­fice of­fered a free screen­ing of the ad­ven­ture film sur­round­ing the ever-pop­u­lar topic of di­nosaurs, invit­ing some 400 lo­cal travel agents, air­line rep­re­sen­ta­tives and fans through an online lucky draw to ex­pe­ri­ence Hawaii from dif­fer­ent per­spec­tives.

“Hawaii can be more than just beaches,” said Daniel Cheng, the ac­count su­per­vi­sor of the of­fice. “It can also be a par­adise of out­door ad­ven­tures and di­verse wildlife.”

The of­fice also took the op­por­tu­nity to launch an in-depth travel itin­er­ary tar­get­ing in­de­pen­dent trav­el­ers, who are very likely to be “Juras­sic World” fans as well.

The seven-day trip will bring trav­el­ers to the sites where the movie was shot in Kauai, a lesspop­u­lar Hawai­ian des­ti­na­tion com­pared with Oahu or Big Is­land.

Cheng said his of­fice hopes to at­tract more than 22,000 Tai­wanese tourists to Hawaii level seen in 2014.

Due to there be­ing only two di­rect flight ser­vices per week be­tween Taipei and Honolulu, served by China Air­lines, it is chal­leng­ing to keep the travel mo­men­tum to Hawaii high, Cheng said.

He said his of­fice will try push­ing for more car­ri­ers to launch Tai­wan-Hawaii routes, add more flights to ex­ist­ing ser­vices, and use big­ger air­craft to carry more pas­sen­gers.

Hawai­ian Air­lines had op­er­ated non­stop ser­vice be­tween Taipei and Honolulu from July 2013 to tap the tourism mar­ket af­ter the United

this year, the States ex­tended its visa waiver pro­gram to cover Tai­wanese na­tion­als, but the car­rier ended ser­vices in April 2014 due to un­sat­is­fac­tory mar­ket de­mand.

The Hawaii Tourism Tai­wan cam­paign has been car­ry­ing out sev­eral am­bi­tious plans to boost lo­cal travel in­ter­ests, in­clud­ing hold­ing a run­ning event in May that en­cour­ages the public to at­tend the Honolulu Marathon in De­cem­ber.

This au­tumn, the of­fice will also send blog­gers known for their travel ex­pe­ri­ences to par­tic­i­pate in the Hawaii Food and Wine Fes­ti­val to ex­plore yet another at­trac­tion Hawaii has to of­fer, Cheng said.

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