Hawaii tourism aims to capitalize on ‘Jurassic World’ fever
The representative office of the Hawaii Tourism Authority launched a series of promotional events in Taiwan on Friday to capitalize on the popularity of the blockbuster movie “Jurassic World,” shot in the Hawaiian island of Kauai.
As part of its Hawaii Tourism Taiwan marketing campaign, the office offered a free screening of the adventure film surrounding the ever-popular topic of dinosaurs, inviting some 400 local travel agents, airline representatives and fans through an online lucky draw to experience Hawaii from different perspectives.
“Hawaii can be more than just beaches,” said Daniel Cheng, the account supervisor of the office. “It can also be a paradise of outdoor adventures and diverse wildlife.”
The office also took the opportunity to launch an in-depth travel itinerary targeting independent travelers, who are very likely to be “Jurassic World” fans as well.
The seven-day trip will bring travelers to the sites where the movie was shot in Kauai, a lesspopular Hawaiian destination compared with Oahu or Big Island.
Cheng said his office hopes to attract more than 22,000 Taiwanese tourists to Hawaii level seen in 2014.
Due to there being only two direct flight services per week between Taipei and Honolulu, served by China Airlines, it is challenging to keep the travel momentum to Hawaii high, Cheng said.
He said his office will try pushing for more carriers to launch Taiwan-Hawaii routes, add more flights to existing services, and use bigger aircraft to carry more passengers.
Hawaiian Airlines had operated nonstop service between Taipei and Honolulu from July 2013 to tap the tourism market after the United
this year, the States extended its visa waiver program to cover Taiwanese nationals, but the carrier ended services in April 2014 due to unsatisfactory market demand.
The Hawaii Tourism Taiwan campaign has been carrying out several ambitious plans to boost local travel interests, including holding a running event in May that encourages the public to attend the Honolulu Marathon in December.
This autumn, the office will also send bloggers known for their travel experiences to participate in the Hawaii Food and Wine Festival to explore yet another attraction Hawaii has to offer, Cheng said.