Luxury Apple Watch sells 6 units on local launch day
The luxury version of Apple Inc.’s smartwatch recorded sales of six units Friday, the day of its launch in Taiwan, according to an Apple-authorized reseller.
The premium Apple Watch Edition, crafted from custom rose or yellow 18-karat gold, is available only at the Studio A store in the Taipei 101 mall and carries a price tag of NT$ 340,000 (US$10,980) to NT$570,000.
During an inspection visit to the Taipei 101 outlet, T.C. Guo, chairman of the Foxlink Group that operates Studio A stores in Taiwan, touted the multiple functions and quality of the Apple Watch Edition and predicted strong sales.
Because of a limited supply, all Apple Watch units at the Taipei 101 A Studio were sold out within one hour of going on sale.
The smartwatch was launched in Taiwan at a starting price of NT$ 11,500 ( US$ 371) for the plastic Apple Watch Sport and NT$ 17,900 for the steel- cased Apple Watch.
The Apple Watch went on sale at 11 a. m. Friday at 10 select Apple- authorized resellers in Taipei, New Taipei, Taichung and Kaohsiung, but the total number of initially available units was estimated at only 1,000.
A consumer surnamed Hsieh, who was the first buyer of an Apple Watch at the Taipei 101 store, said he began to line up at 6:40 a.m.
Calling himself a senior Apple fan, Hsieh said he owns an iPhone, iPad and a Mac and he certainly did not want to miss Apple’s first smartwatch.