Lux­ury Ap­ple Watch sells 6 units on lo­cal launch day

The China Post - - LOCAL -

The lux­ury ver­sion of Ap­ple Inc.’s smart­watch recorded sales of six units Fri­day, the day of its launch in Tai­wan, ac­cord­ing to an Ap­ple-au­tho­rized re­seller.

The pre­mium Ap­ple Watch Edi­tion, crafted from cus­tom rose or yel­low 18-karat gold, is avail­able only at the Stu­dio A store in the Taipei 101 mall and car­ries a price tag of NT$ 340,000 (US$10,980) to NT$570,000.

Dur­ing an in­spec­tion visit to the Taipei 101 out­let, T.C. Guo, chair­man of the Foxlink Group that op­er­ates Stu­dio A stores in Tai­wan, touted the mul­ti­ple func­tions and qual­ity of the Ap­ple Watch Edi­tion and pre­dicted strong sales.

Be­cause of a lim­ited sup­ply, all Ap­ple Watch units at the Taipei 101 A Stu­dio were sold out within one hour of go­ing on sale.

The smart­watch was launched in Tai­wan at a start­ing price of NT$ 11,500 ( US$ 371) for the plas­tic Ap­ple Watch Sport and NT$ 17,900 for the steel- cased Ap­ple Watch.

The Ap­ple Watch went on sale at 11 a. m. Fri­day at 10 se­lect Ap­ple- au­tho­rized re­sellers in Taipei, New Taipei, Taichung and Kaoh­si­ung, but the to­tal num­ber of ini­tially avail­able units was es­ti­mated at only 1,000.

A con­sumer sur­named Hsieh, who was the first buyer of an Ap­ple Watch at the Taipei 101 store, said he be­gan to line up at 6:40 a.m.

Call­ing him­self a se­nior Ap­ple fan, Hsieh said he owns an iPhone, iPad and a Mac and he cer­tainly did not want to miss Ap­ple’s first smart­watch.

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